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Enron Mail |
Jennifer,
I gave Mike Horning a call I received his e-mail. He is following up with Cox directly to find out what is happening on the broadband side (negotiations with Blockbuster). I reviewed Universal's request for a sponsorship (of JPI). He was also asking dollar amounts for the sponsorship. It looks like Mike is going to probe Daphne Harvey (Universal) for the technical knowledge he needs in order to make the best pitch to Universal. It looks like he will also feel out the organizational structure to see if his contacts are the right ones. Colleen ----- Forwarded by Colleen Koenig/NA/Enron on 12/12/2000 04:46 PM ----- Michael Horning@ENRON COMMUNICATIONS 12/13/2000 04:22 PM To: Colleen Koenig/NA/Enron@ENRON cc: Subject: Confidential Colleen, As part of my strategy, I want to glean information. Hopefully it will give me an understanding of their process and goals, so that I may be more effective in my discussions with their media group. Following are a few questions I will ask Daphne (I don't expect Daphne to have all the answers): 1) Help me understand how Universal wants to save money on advertising? 2) Who at Universal is driving that process? (Names, Titles, etc.) 3) What are the saving targets? (% or $ amount) 4) Where do they want to save in regards to advertising? (Spot TV, Network TV, Cable, Radio, NP, etc.) 5) What is their annual advertising budget? (Per film? Metric? Per media, etc.) 6) How much does she understand about media buying? (GRP's, CPM's, Demos, Dayparts, Reach & Frequency, etc.) 7) What is her role in this process? I'm sure I will have a few more questions, as we speak with each other. Regards, Michael P. Horning Director Enron Media Services Global Media Risk Management Phone: 713-853-9181 Fax: 713-646-8436 Cell: 713-303-0742 Colleen Koenig@ENRON 12/12/00 02:31 PM To: Michael Horning/Enron Communications@Enron Communications cc: Subject: Universal/EMS Conference Call 12/13 1:30 PM Mike, Please find below information for tomorrow's conference call. Do you want to quickly recap strategy before the call? Universal-EMS Conference Call Date/Time: Wednesday, December 13, 1:30 PM CST ( 11:30 AM PST) Dial-in Number: 1 (888) 689-5736, passcode= 6045380# Attendees Enron: Mike Horning, Director, Origination, Enron Media Services Colleen Koenig, Analyst, Global Strategic Sourcing, Business Development Universal: Daphne Harvey, Sr. Director, Strategic Sourcing (Media and Post Production) __________________________________________ Colleen Koenig Analyst, Global Strategic Sourcing, Business Development 713.345.5326
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