Enron Mail

From:scott.pleus@enron.com
To:sally.beck@enron.com
Subject:Enron Communications Changes Name to Enron Broadband Services (EBS)
Cc:
Bcc:
Date:Fri, 21 Jan 2000 10:54:00 -0800 (PST)

----- Forwarded by Scott Pleus/Enron Communications on 01/21/00 06:55 PM --=
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=09Danae Umbower
=0901/21/00 07:58 AM
=09=09=20
=09=09 To: Scott Pleus/Enron Communications@Enron Communications
=09=09 cc:=20
=09=09 Subject: Enron Communications Changes Name to Enron Broadband Servic=
es (EBS)


----- Forwarded by Danae Umbower/Enron Communications on 01/21/00 07:59 AM=
=20
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=09EBS Office of the Chairmen
=09Sent by: Joe Litton
=0901/20/00 06:33 PM
=09=09=20
=09=09 To: Nancy Young/Enron Communications@Enron Communications
=09=09 cc:=20
=09=09 Subject: Enron Communications Changes Name to Enron Broadband Servic=
es (EBS)

Enron Communications Changes Name to Enron Broadband Services (EBS)

New Name Reflects Refined Strategy for Revolutionizing Broadband Networks a=
nd=20
Applications


FOR INTERNAL RELEASE: January 20, 2000

Houston/Portland =01)Enron Corp (NYSE: ENE) today unveiled a new identity f=
or=20
its broadband services unit, Enron Broadband Services (EBS), formerly Enron=
=20
Communications. The new name underscores Enron=01,s vision of creating a gl=
obal=20
platform for premium broadband delivery services. =20
At the heart of Enron Broadband Services=01, vision are four components th=
at=20
will change the way broadband applications are developed and delivered:
? The Enron Intelligent Network (EIN), a state of the art high capacity fib=
er=20
optic network=20
? Enron=01,s Broadband Operating System (BOS)
? Bandwidth intermediation for real-time bandwidth-on-demand
? Enron=01,s application services for managing and delivering streaming con=
tent=20

=01&Enron Broadband Services is uniquely positioned to lead the way in busi=
ness=20
broadband services and applications,=018 said Ken Rice, CEO of Enron Broadb=
and=20
Services. =01&We see a future in which the Broadband Operating System has t=
he=20
most applications written to it, the EIN hosts more content than any other=
=20
network, and EBS is the world=01,s largest aggregator of bandwidth.=018 =20
About Enron=01,s Solution
The Enron Intelligent Network is based on a distributed server architecture=
,=20
a pure Internet Protocol strategy, Enron=01,s global fiber and satellite=20
distribution, and the embedded software intelligence that sets it apart fro=
m=20
other network providers. The Enron Intelligent Network and the Enron=20
Broadband Operating Sysytem enable a new breed of application services,=20
called ePowered Services, which transport rich media and live, streaming=20
video, up to 50 times faster than the public Internet. A carrier using Enro=
n=01,
s technology can transmit a broadcast quality 5-gigabyte video file, such a=
s=20
a full-length movie, in 16 seconds =01) something that takes seven hours on=
a=20
T-1 line.=20
The Enron Broadband Operating System provides the intelligence to the Enron=
=20
Intelligent Network. It acts as a control system through a series of softwa=
re=20
interfaces that connect it to all the elements of the network, both the=20
physical elements and the software components. The BOS makes all the elemen=
ts=20
of the network subject to dynamic change and optimization =01) a key requir=
ement=20
to enabling the next generation of applications on the Internet and=20
guaranteed quality of service. For example, the BOS makes it possible to=
=20
optimize the use of bandwidth capacity and engage in bandwidth trading,=20
resulting in tremendous cost-savings for companies who will only pay for th=
e=20
bandwidth they use.=20
About Enron Broadband Services
Enron Broadband Services, formerly Enron Communications, is a leading=20
provider of high quality, broadband Internet content and applications. The=
=20
company=01,s business model combines the power of the Enron Intelligent Net=
work,=20
Broadband Operating System (BOS), bandwidth trading and intermediation=20
services, and high-bandwidth applications, to fundamentally improve the=20
experience and functionality of the Internet. Enron introduces the Broadban=
d=20
Operating System (BOS) to allow application developers to dynamically=20
provision bandwidth on demand for the end-to-end quality of service necessa=
ry=20
to deliver broadband content. Enron has also created a market for bandwidt=
h=20
that will allow network providers to scale to meet the demands that=20
increasingly complex applications require. A wholly owned subsidiary of=20
Enron Corp. (NYSE: ENE), Enron Broadband Services can be found on the Web a=
t=20
www.enron.net.
Enron Corp is one of the world=01,s leading electricity, natural gas and=20
communications companies. The company, which owns approximately $34 billio=
n=20
in energy and communications assets, produces electricity and natural gas,=
=20
develops, constructs and operates energy facilities worldwide, delivers=20
physical commodities and financial and risk management services to customer=
s=20
around the world, and is developing an intelligent network platform to=20
facilitate online business. Enron=01,s Internet address is www.enron.com, =
and=20
the stock is traded under the ticker symbol, =01&ENE.=018