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Subject:Retail Energy: Market Launch in January Could Make or Break
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Date:Wed, 31 Oct 2001 08:24:36 -0800 (PST)

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Title: Lone Star: The Texas Market Launch Is a Pivotal Point for Retail Energy Competition
URL(s):

http://www20.cera.com/eprofile?u=35&;m=2764;


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MARKET LAUNCH IN JANUARY 2002 COULD MAKE OR BREAK THE MOVEMENT TOWARD RETAIL
COMPETITION

The much-anticipated opening of the Texas market--one of the largest in the
country--is on track for January 1, 2002. There are great expectations that
this comprehensive and unique restructuring model, combined with favorable
market conditions, will produce a viable retail market. As a result, Texas
could be the lone star in what has been otherwise a largely disappointing
market space.

* Market fundamentals should support retail competition as Texas moves into a
supply surplus, providing an opportunity for competitive suppliers to earn a
margin.

* Large customer load will switch to competitive suppliers well ahead of small
customer load.

* Regardless of its success, the Texas retail market will have significant
short-term and long-term effects on retail markets nationwide.


**end**

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CERA Knowledge Area(s): Retail Energy


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