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Bill: In order to assess, I need to understand the structure. What's the
contract structure look like now? What are we proposed to change, including counterparties? What part of the existing contract required any PUC approval and why? What is Edison saying needs to happen at the PUC? Thanks. Best, Jeff William Gang@EES 03/01/2001 10:48 AM To: Charles Thompson/HOU/EES@EES, Jeff Dasovich/NA/Enron@Enron cc: Subject: RE: [Fwd: Direct Access Coalition Media Plan] Can we answer Paul's question? Bill ---------------------- Forwarded by William Gang/HOU/EES on 03/01/2001 08:47 AM --------------------------- Weaver Paul Civ 95 CEG/CEOEE <Leo.Weaver@edwards.af.mil< on 03/01/2001 09:45:30 AM To: "'wgang@enron.com'" <wgang@enron.com< cc: Subject: RE: [Fwd: Direct Access Coalition Media Plan] Bill, I was referring to the PDA (WAPA) which expires 1 OCT 01. We've been advised it would take 6-8 months to cycle thru the CPUC after submittal. I'm thinking it doesn't necessarily have to take that long before approval/implementation...what do you think? Paul -----Original Message----- From: wgang@enron.com [mailto:wgang@enron.com] Sent: Thursday, March 01, 2001 5:54 AM To: Leo.Weaver@edwards.af.mil Cc: Jeff.Dasovich@enron.com Subject: [Fwd: Direct Access Coalition Media Plan] Good morning, Paul. I apologise for not getting back to you yesterday, but I am stuck in Seattle, and because of the earthquake, all flights are cancelled, andI haven't been able to get on line until this morning. It has affected the phone connections. There hasn't been much movement in the positions regarding open access in the past week, so a conference call will not be fruitful at the moment. The possible exception to this may be provided by Jeff Dasovich, who is going to a meeting in Sacramento today. If new information is promulgated by that meeting, Jeff will email me, and I will set up a call for tomorrow. Otherwise, let's plan on next Friday. As usual, I will get breaking information to you when it happens. Also, in your last email, you said that someone from SCE is telling you that it will take 6-8 months for the CPUC to process a new contract, and Edwards was concerned that this may impact the PDA. For clarification, the "new contract" you referred to--is that the potential contract for electricity that we have been working on, or are you referring to something else? Hope I can get out of here today! Regards, Bill ---------------------- Forwarded by William Gang/HOU/EES on 03/01/2001 05:42 AM --------------------------- From: Jeff Dasovich@ENRON on 02/28/2001 12:41 PM Sent by: Jeff Dasovich@ENRON To: William Gang/HOU/EES@EES cc: Subject: [Fwd: Direct Access Coalition Media Plan] ----- Forwarded by Jeff Dasovich/NA/Enron on 02/28/2001 12:40 PM ----- Scott Govenar <sgovenar@gov To: adv.com< cc: Subject: 02/28/2001 11:00 AM Attached, please find the latest information from the direct access coalition. Received: (qmail 77871 invoked by uid 41); 28 Feb 2001 04:07:03 -0000 Received: from nycxims1.edelman.com (63.96.56.110) by mx7.quiknet.com with SMTP; 28 Feb 2001 04:07:03 -0000 Received: by nycxims1.edelman.com with Internet Mail Service (5.5.2653.19) id <FY7A0FGF<; Tue, 27 Feb 2001 22:46:37 -0500 Message-ID: <F1011D165600D411AC5400D0B720EE10A621F8@SFOXMB1< From: "Fairchild, Tracy" <tracy.fairchild@edelman.com< To: dhunter@smithandkempton.com, brbarkovich@earthlink.net, wbooth@booth-law.com, drothrock@cmta.net, jackson_gualco@gualcogroup.com, kmills@cfbf.com, kmccrea@sablaw.com, mday@gmssr.com, nplotkin@tfglobby.com, spahnn@hnks.com, wlarson@calstate.edu, vincent.stewart@ucop.edu, gharrison@calstate.edu, sgovenar@govadv.com, hgovenar@govadv.com, smccubbi@enron.com, lhastings@cagrocers.com, theo@ppallc.com, cra@calretailers.com, mmoretti@calhealth.org, wbrown@lhom.com, randy_britt@robinsonsmay.com, "DiMare, Dominic" <Dominic.DiMare@calchamber.com<, vjw@ceert.org, rcavanagh@nrdc.org, rochmanm@spurr-remac.org, rrichter@calhealth.org, ken_pietrelli@ocli.com, dennis.flatt@kp.org, richard.seguin@kp.org, arm@phaser.com, djsmith@smithandkempton.com, "Fairchild, Tracy" <tracy.fairchild@edelman.com<, "Allen, Stevan" <stevan.allen@edelman.com<, "Beiser, Megan" <Megan.Beiser@edelman.com<, "Manuel, Erica" <Erica.Manuel@edelman.com<, "Warner, Jami" <jami.warner@edelman.com< Subject: Direct Access Coalition Media Plan Date: Tue, 27 Feb 2001 22:46:28 -0500 MIME-Version: 1.0 X-Mailer: Internet Mail Service (5.5.2653.19) Content-Type: multipart/mixed; boundary=" ----_=_NextPart_000_01C0A139.07D39B10" X-Mozilla-Status2: 00000000 Hello to the Direct Access Coalition: Below you will find a summary of the press strategy that Edelman Public Relations intends to employ over the coming weeks in collaboration with the Alliance for Retail Energy Markets and the broader Direct Access Coalition. I will also outline the information that I need from Direct Access Coalition members who are willing to be involved in media outreach and interviews. And finally, I have attached supporting documents that you can use as background material to prep for your responses to any media inquiries that you may receive. This Week 1. We are drafting a "pitch letter" to send out by the end of this week via blast e-mail and fax to the following media lists: 1)capitol press corps reporters; 2) mainstream media reporters working the energy crisis; and 3) trade media. We may also outreach to our editorial board list as well. Our pitch will be focused on what it will really mean for small business and C&I customers to lose the option of retail choice at a time when they are suffering the financial hardships of skyrocketing energy bills. We will address the effect on California's future business climate if direct access is not preserved through legislation that corrects the problems that AB1x caused for retail choice. And finally, we will address the point that no matter what direction California ultimately takes, direct access must be a part of the solution. Reporters have seen the recent polls which illustrate California businesses' concerns with the path the state is on so this is a prime opportunity to build on those recent media stories. 2. We recommend a conference call with AReM and the Direct Access Coalition on Friday to address the questions and suggestions on the press strategy outlined here. 3. Determine which people in the Direct Access Coalition are willing to take media calls on behalf of the coalition. Next Week 1. Follow up with key reporters who received the pitch letter. 2. Evaluate the language of SB 27x and determine whether there will be an opportunity to hold a news conference with Sen. Bowen in the near future. Monitor movement at the PUC and determine whether a press conference may be effective in this arena, or whether we may need to use the option of sending a media alert before the March 7 hearing, followed by a news release after the hearing. 3. Place op-eds (opinion pieces) with key newspapers. 4. Contact radio news shows and TV public affairs shows (i.e. California Capitol Week and the California Report) to secure media interviews. 5. Revise the SB 27x fact sheet (attached) to reflect the realities of the amended language in SB 27x. What We Need From You 1. If you are willing to speak with the media, or you have customers/clients with a positive direct access story to tell, please respond to this email as soon as you can with your name and contact information. 2. If you have draft op-eds written that need to be placed with newspapers on behalf of your association and the broader coalition, we are willing to do this for the you. 3. If you have colleagues and/or staff that are already working with the media it would be helpful to have this information so that we can collaborate as necessary. The Documents Below < All documents are works in progress, so if you have suggestions on < potential changes, please feel free to share them with us. < Thank you. < <<AREM Fact Sheet 2212001 ver 2272001.doc<< < <<Q&A @ ESP Reversions 22701.doc<< <<AReM FAQ FINAL3.doc<< <<AREM Fact < FINAL3.doc<< < < Tracy Fairchild < Account Supervisor < Edelman Public Relations Worldwide < (916) 442-2331 < tracy.fairchild@edelman.com < (See attached file: AREM Fact Sheet 2212001 ver 2272001.doc) (See attached file: Q&A @ ESP Reversions 22701.doc) (See attached file: AReM FAQ FINAL3.doc) (See attached file: AREM Fact FINAL3.doc)
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