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Enron Mail |
Rob, if you and Dave think this is your best branding opportunity in the
short run as we gear up I am supportive. I assume this will be covered in Canada's budget. Send me a towel. Regards Delainey ---------------------- Forwarded by David W Delainey/HOU/ECT on 01/20/2001 06:14 PM --------------------------- Rob Milnthorp 01/17/2001 06:09 PM To: David W Delainey/HOU/ECT@ECT cc: Subject: Retail Branding Dave, Pope has been working with the Stampeder organization for the last six months on creating a sponsorship package for our Retail business. Our first goal was to attempt to get the naming rights to McMahon Stadium (not unlike the Canadian Airlines Saddledome, Enron Field, etc.). At this point the naming rights are off the table. However, we have the opportunity to grab the naming rights to the Labour Day Classic as well as some other season-long involvement. Terms of the deal at this point are as follows: 1. "Enron Labor day Classsic" and 100 thirty-second radio spots promoting the Enron Labor day Classic + Newspaper Ads 40,000 Enron logo cheering towels to be distributed pre-game Exclusive sponsorship on the cover of the game day program Enron logo on the player's jerseys 2. Season long involvement End-Zone advertising 1 full-page color ad in the Stamp's 2001 yearbook 12 season tickets 12 red & white club memberships Cost would be approx $100K Cdn (still be negotiated). In terms of our overall strategy for branding, this is likely the only initiative that we would pursue in 2001 as we like that it has good penetration for the entire province of Alberta as well as national exposure. The Labour day game draws the biggest crowd each season, has been sold out eight out the past nine seasons, and is the largest single day sporting event in Calgary each year. Last year the "battle of Alberta" attracted over 750,000 viewers on CBC. The timing is also very good as we will be fully functional by September. Let me know what you think. Regards Milnthorp
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