Frank Gehry Architect Exhibition

After much success last year with our AskWhy advertising campaign and Publi=
c=20
Relations efforts, Enron continues to explore new ways to exponentially=20
increase its' brand awareness not only through television, but also by=20
exploring new mediums. One approach is through customer relationship=20
marketing (CRM), where we will seek opportunities that allow our commercial=
=20
teams to directly interact with important CXOs and existing customers.=20

To this end, we are proud to announce our participation in the Frank Gehry=
=20
Architect Exhibition at the Guggenheim Museum in New York City, which will =
be=20
open to the public from May 18 through August 31. Frank Gehry is a=20
world-renowned architect who has designed the unique building at the end of=
=20
our =01&Ode to Why=018 commercial and his art dominates skylines around the=
world.=20
With this exhibition, Gehry=01,s evolving genius comes to life. For years,=
his=20
inspiration has long been hidden in sketches and models unseen by anyone bu=
t=20
his closest collaborators. By challenging the conventional, he has redefine=
d=20
his industry just as Enron has in business. Through Enron's association wit=
h=20
this world-class exhibit, we will subtly push our brand attributes forward,=
=20
as we strive to be the "Leading Company in the World."

All employees are invited to visit this exhibition FREE OF CHARGE with an=
=20
Enron ID Badge beginning May 18. For more details, please visit=20
home.enron.com.