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Enron Mail |
Vince,
We are delighted that you, Christie (and possibly Mark Palmer) will be attending our upcoming Wharton Impact Conference on October 19-20. The final agenda is enclosed (below) - PLEASE NOTE - unless we hear otherwise from you, we will assume that you will be attending both the DINNER on Oct. 19 and the CONFERENCE on Oct. 20. This VERY timely event has generated enormous interest. We look forward to your participation, and hope you will find this to be a valuable insight-building experience. Please call or e-mail if you have any questions about any aspect of the conference. Also - I'll look forward to hearing some stories of your exploits during your recent trip to Poland. Must have been extremely interesting! best regards, Michael Tomczyk _________________ ****************************************************** WINNERS AND LOSERS IN THE E-COMMERCE SHAKEOUT THURS. OCT. 19 (dinner) and FRI. OCT. 20 (conference) ****************************************************** AGENDA WINNERS AND LOSERS IN THE E-COMMERCE SHAKEOUT Thursday, October 19, 2000 (dinner) Friday, October 20 (conference) The Wharton School - Philadelphia, PA __________________________________________________ Jointly sponsored by the William and Phyllis Mack Center on Managing Technological Innovation, Wharton School Marketing Science Institute Wharton E-Business Initiative (WEBI) __________________________________________________ CONFERENCE THEMES & OBJECTIVES E-Commerce is heading inextricably and rapidly toward an inevitable shakeout and consolidation that tends to characterize every major new industry. This impact conference bringstogether a distinguished group of industry and academic leaders to discuss what is required to survive the E-Commerce shakeout, and what it takes to be a "winner" when the shakeout hits, full-force. Shakeouts are spawned in the boom-and-bust environment of hot emerging markets. An unsustainable glut of competitors is attacted by the contagious enthusiasm for the emerging technology. As competition intensifies and falling prices put pressure on margins there is a wave of ailures and mergers that removes the weaker players. Few eCommerce markets--whether e-tailing online exchanges or others---will be exempted from the forces that cause shakeouts. This conference will combine lessons from markets that have experienced shakeouts, with the latest thinking about the unique features of E-commerce, to identify successful strategies for surviving a shakeout. Questions to be addressed include: - Are the patterns seen in previous shakeouts of high technology markets applicable to eCommerce? What are the early warning signs of an impending shakeout? - Which eCommerce markets are most susceptible to a shakeout? Will there be single or multiple winners? - Which companies are likely to survive? What strategies will the winners use? There is controversy and uncertainty about which factors will most contribute to prospects for survival. How important are first mover advantages and building brand equity? What do incumbents have to do to prevail? Which business models are most robust? How important is the ability to manage strategic partnerships? These issues will be addressed with a program that encourages active dialogue and interaction and includes speakers from industry, academia and Wall Street. _____________________________________ AGENDA ************************************* DINNER & REGISTRATION - THURSDAY, OCTOBER 19 5:30 - 6:30p Registration and Reception 6:30 - 9:00p Dinner SURVIVING THE SHAKEOUT: FUNDAMENTALS, FADS AND THE FUTURE (John Hagel of 12 Entrepreneuring; co-author of the best-selling books NET GAIN and NET WORTH) ************************************* CONFERENCE - RIDAY, OCTOBER 20 8:00 - 8:30a Continental Breakfast & Informal Networking 8:30 - 9:15 INTRODUCTION: UNDERSTANDING THE BOOM AND BUST OF EMERGING TECHNOLOGIES (George Day, Co-Director of the Mack Center for Technological Innovation and Boisi Professor of Marketing, the Wharton School and co-editor of WHARTON ON MANAGING EMERGING TECHNOLOGIES) 9:15-10:00 APPLYING THE LESSONS OF THE PAST TO THE eCOMMERCE FUTURE (Adam Fein, President, Pembroke Consulting) 10:00-10:30 BREAK 10:30-11:30 IDENTIFYING WINNING AND LOSING INTERNET BUSINESS MODELS (Raffi Amit, Goergen Professor of Entrepreneurship and Director, Wharton E-Business Initiative (WEBI); and David Reibstein, Woodside Prof. of Marketing, Wharton School and Director, Marketing Science Institute) 11:30-12:15p TECHNOLOGY INVESTING, 15 THINGS THAT SHOULD BE TRUE (Stephen J. Andriole, Senior Vice President and Chief Technology Officer, Safeguard Scientifics) 12:15-1:30 WORKING LUNCH Participants will work in small groups. Half the group will be asked to select an eCommerce firm with a strong likelihood of winning and identify the most important reasons for success; the other half will be asked to do the same for a firm that is likely to fail. 1:30-2:15 SMALL GROUP REPORTS 2:15-3:00 FINDING A WINNING STRATEGY (Norman Drapeau, Chief Executive Officer of MRO.com) 3:00-3:15 BREAK 3:15-4:00 LIVING THROUGH A CONSOLIDATION (Harry Smilow, previously Chief Executive Officer of Telebank which is now part of E*Trade) 4:00-4:45 A VIEW FROM WALL STREET (Henry Blodget, First Vice President and Senior Internet/E-Commerce Analyst, Merrill Lynch) 4:45-5:00 SUM UP-WHAT HAVE WE LEARNED? WHAT DO WE NEED TO LEARN? 5:00 ADJOURN ______________________________________ DIRECTIONS TO THE EVENT & ACCOMMODATIONS: The dinner will be held at The Inn At Penn which is located at 3600 Sansom Street. There is also an entrance on Walnut Street between 36h and 37th. The conference will be held in Steinberg-Dietrich Hall which is located on Locust Walk on the Wharton campus in Philadelphia. From the airport or train station take a taxi to the intersection of 37th Street and Walnut, walk LEFT onto the campus (there is a broad paved walkway leading into the campus from that intersection). At the first intersection you will see a life sized bronze status of Ben Franklin sitting on a park bench reading a newspaper. Turn LEFT at this intersection and Steinberg-Dietrich Hall is the first building on the Right. There is a broad entrance with several doors. Also, any student can direct you to this building. Go inside and take the staircase DOWN to the right -- ROOM 350 is on the LOWER (basement) level. ACCOMMODATIONS Overnight accommodations are available at the Inn At Penn which is across the street from the campus (tel 215-222-0200 - mention you are here for the Emerging Tech conference on E-Commerce Shakeouts, to receive the $164/night Wharton room rate). Please make your reservations EARLY because the Inn is often fully booked. We have reserved a set of rooms for this event. If you stay at another hotel in Center City, most hotels (Rittenhouse, Latham, Ritz Carlton) are approximately 15 minutes by taxi from the campus. There is also a Sheraton approximately 3 blocks from the campus, on Chestnut St. Michael S. Tomczyk Managing Director Emerging Technologies Management Research Program 1400 SH-DH/6371 The Wharton School Philadelphia, PA 19104-6371 Tel 215-573-7722 Fax 215-573-2129 website: http://emertech.wharton.upenn.edu
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