Enron's Advertising Campaign

---------------------- Forwarded by Vince J Kaminski/HOU/ECT on 02/04/2000=
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06:12 PM ---------------------------
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=09Enron North America Corp.
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=09From: Office of the Chairman @ ENRON 02/02/20=
00=20
06:16 PM
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To: All Enron Employees North America
cc: =20
Subject: Enron's Advertising Campaign

At Enron, we seek to achieve excellence in all that we do. So, we made sur=
e=20
that our new advertising campaign came from the most talented people in the=
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business. =20

You.

We asked Enron employees, =01&How do you drive change, push the envelope, c=
reate=20
new businesses?=018 Unanimously, you told us that you constantly question =
the=20
status quo and refuse to accept =01&impossible=018 as an option. You belie=
ve that=20
there is always a better way to do things. You ask, =01&Why?=018

Asking why is the culture at Enron, a culture that is Enron=01,s foundation=
. We=20
celebrate this word each day at work, and we celebrate this word in our new=
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advertising campaign.=20

On Sunday, Feb. 6th we launch our new international advertising campaign=20
entitled =01&Ask Why.=018 The campaign begins with an =01&Ode to Why,=01& =
representing=20
the culture at Enron. Another ad uses the imagery of a man locked in a meta=
l=20
suit, symbolizing the way other people do business =01) constrained by=20
conventional thinking. In March, the campaign will continue with two=20
additional commercials proving the success of Enron=01,s innovative thinkin=
g.

You can watch the national debut this Sunday on CBS=01,s =01&Face the Natio=
n=018 at=20
9:30a.m. CST and =01&60 Minutes=018 at 6p.m. CST. Beginning next week, you=
will be=20
able to view the entire campaign on-line at www.enron.com. For a schedule o=
f=20
future network and cable airings and an electronic wallpaper for your=20
computer desktop, please visit our intranet site at home.enron.com.