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Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit X-From: "Ehud I. Ronn" <eronn@mail.utexas.edu< X-To: Vince.J.Kaminski@enron.com X-cc: X-bcc: X-Folder: \Vincent_Kaminski_Jun2001_6\Notes Folders\All documents X-Origin: Kaminski-V X-FileName: vkamins.nsf Vince, Greetings. I am forwarding to you the following research request from three of my Business School colleagues. Best, Ehud Dear Trustee of the Center for Energy Finance: Three professors of the McCombs business school, Dr. Sirkka Jarvenpaa, Dr. Emerson Tiller, and Dr. Kerem Tomak are conducting a research project in alliance with the Center for Energy Finance on B2B online energy trading systems. All three researchers both conduct research and teach in the area of electronic commerce (strategy & policy, economics, and technology). They are seeking your help at this time. They would like to interview an executive in your firm who is in charge of managing or participating in an online energy trading exchange. They are looking beyond the first-order effects of B2B exchanges-- benefits of dramatically reduced costs, greater access to buyers and sellres, and improved market liquidity -- to second order effects (e.g., redesign of broader firm processes, greater innovation, standardization, etc.) and broader organizational and environmental drivers and barriers (institutional and regulatory structures, associations, and alliances). This is a research project that aims to accumulate insight into firm capabilities and environmental complexities involved in B2B energy exchanges. At this time, they are focusing on one industry, energy trading. They are conducting interviews with owners and operators of proprietary exchanges as well as owners of member-based exchanges in energy trading. The researchers would like you to kindly pass this request for a 45 minute phone interview to a person in your firm whom most closely deals with your firm's strategy for B2B exchanges. We would like to conduct the interviews during December and January. The appropriate executive or his/her assistant can directly contact Dr. Sirkka Jarvenpaa for scheduling the interview. Thank you so much for your assistance and support. Email: Sirkka.Jarvenpaa@bus.utexas.edu Phone: 512-471-1751 Mobile: 512-415-8570 Secretary: Glenda Lee, 512-232-6112, Glenda.Lee@bus.utexas.edu ============================================== Ehud I. Ronn Professor of Finance and Jack S. Josey Professor in Energy Studies Director, Center for Energy Finance Education and Research McCombs School of Business University of Texas at Austin Austin, TX. 78712-1179 Voice: (512) 471-5853 FAX: (512) 471-5073 Internet: eronn@mail.utexas.edu =================================================
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