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Enron Mail |
Steve,
Krishna from my group. Krishna can also advise you on Resco participation. Vince Steven R Meyers@EES 04/11/2000 04:51 PM To: Vince J Kaminski/HOU/ECT@ECT cc: Subject: Re: Resco Database and Customer Capture Vince, I was not going to be involved directly in the meeting. Who from either your group or from Resco Marketing should participate? Thanks, Steve Vince J Kaminski@ECT 04/11/2000 08:27 AM To: Steven R Meyers/HOU/EES@EES cc: Pinnamaneni Krishnarao/HOU/ECT@ECT, Vince J Kaminski/HOU/ECT@ECT Subject: Re: Resco Database and Customer Capture Steve, It makes sense to meet with Abacus. Retail marketing is very data intensive. If you set up a meeting with them, please, let me know. Vince Steven R Meyers@EES 04/11/2000 08:17 AM To: Timothy Edward Vail/HOU/EES@EES cc: Vince J Kaminski/HOU/ECT@ECT Subject: Resco Database and Customer Capture Tim, I hope things are going well in Resco. I think somebody from Resco (or Research) may be interested in the email I received below from Brad Davids. Brad is now working at Abacus who works with residential customer patterns as well as predictive modelling. He's going to be here the 25 and 26 of this month. I'm not sure who is responsible for Resco Marketing, but I think they would find this interesting. Who should I send this to? Please let me know if anybody in Resco may have any interest. Thanks, Steve PS: Vince, simply an FYI since they do focus on modelling and research. ---------------------- Forwarded by Steven R Meyers/HOU/EES on 04/11/2000 08:14 AM --------------------------- Bradley Davids <Brad.Davids@abacus-direct.com< on 04/10/2000 08:35:32 PM To: "'Steven.R.Meyers@enron.com'" <Steven.R.Meyers@enron.com< cc: Subject: RE: Possible Meeting? Steve: I'll see if I can get in on the 25th . . . will let you know, but I think it'll work. Just to give you a very brief overview so you can think about who might be interested, Abacus has the largest transactional database of consumer buying behavior in the world (89 million US households, 3 billion+ purchases), along with sophisticated modeling capabilities to help predict customer response to various offers at the household level. Given the critical need to reduce customer acquisition costs in retail energy markets, we believe that our data and modeling can help energy retailers target their direct marketing efforts toward the residential customers most likely to respond to whatever the offer is--improving the efficiency of mailings and other promotional campaigns (so there is an efficiency angle, see!) Because our data allow the modeling of future buying behavior based on actual purchases, our results tend to be significantly more predictive than demographic-based models. So far, the the response from utilities and "new entrants" I've been talking to so far has been quite positive, and we have some tests of our data underway, but we're interested in talking to as many players in the market as possible as we develop specific products to meet utility needs. I can provide more background if desired to whoever might be interested, but I guess the key immediate question is whether it might be worthwhile to arrange a short meeting sometime on the 25th of April with whoever at Enron might have interest in hearing what we're up to, and (most importantly) listening to what your data needs might be as you enter new markets. Thanks very much for any help . . . I look forward to catching up and hearing how things are going for you. Regards, Brad Davids 303-410-5531 -----Original Message----- From: Steven.R.Meyers@enron.com [mailto:Steven.R.Meyers@enron.com] Sent: Monday, April 10, 2000 12:13 PM To: Brad.Davids@abacus-direct.com Subject: Re: Possible Meeting? It'd be great to meet on the 25th in the afternoon. I have a flight in the evening. I'm interested in hearing about life at abacus. I too have heard that Enron is getting back into the residential market. What type of database do you have? I might be able to find somebody for you to talk with here. -Steve Bradley Davids <Brad.Davids@abacus-direct.com< on 04/10/2000 12:04:00 PM To: "Steve Meyers (E-mail)" <smeyers2@enron.com< cc: Subject: Possible Meeting? Steve: Sorry we've been unable to hook up . . . I can probably get down there on the 25th, if you're going to be in town that afternoon? Would love to catch up--both on how things are going with EES and tell you about my new life. Also, I'm hearing rumors that Enron is about to get back into the residential market in a big way--you know anything about that? Anybody I should talk to there about my huge database of consumer buying behavior? Thanks--looking forward to connecting . . . I'll be travelling most of this week, but you can leave a VM and let me know when I can call you, or try me on the cell at 303-886-3458. Best, Brad Davids -------------------------------------------- Bradley J. Davids Associate Vice President, Utilities Abacus Direct, a division of DoubleClick, Inc. 11101 West 120th Avenue Broomfield, CO 80021 USA e-mail brad.davids@abacus-direct.com tel 303.410.5531 fax 303.410.5300 www.doubleclick.net www.abacus-direct.com (See attached file: C.DTF)
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