FW: Advertising Expenditures for CA and DC

These are some eye-poppers. Can only surmise that CA must be around $20 billion every year. $5 billion in DC is nothing to sneeze at.

-----Original Message-----
From: Allen, Margaret
Sent: Wednesday, September 05, 2001 11:33 AM
To: Palmer, Mark A. (PR)
Subject: Advertising Expenditures for CA and DC

Here are the numbers you were looking for. I was on vacation last week so she just got them back to me.

These totals include radio, print and TV:
WASH- $4.9B
LA- $4.6B
SF- $4.9B
SAC- $3.3B

Breakdowns per Quarter:

Washington: 2000 1st qtr $79,517,591/ 2001 1st qtr $93,207,990/ 2000 2nd qtr
$97,823,381/ 2001 2nd qtr $88,822,217.
Los Angeles: 2000 1st qtr $243,442,954/2001 1st qtr $253,322,082/ 2000 2nd
qtr $272,776,199/ 2001 2nd qtr $252,746,078.
San Francisco: 2000 1st qtr $102,336,758/ 2001 1st qtr $96,176,666/ 2000 2nd
qtr $99,594,999/ 2001 2nd qtr $112,016,919.
Sacremento: 2000 1st qtr $28,547,992/ 2001 1st qtr $26,215,184/ 2000 2nd qtr
$31,810,034/ 2001 2nd qtr $29,235,215.