Re: Per Your Request

This is a very good try. I think it comes off too defensive and too genera=
l=20
(I just don't think the topic lends itself to the format). Here's what I=
=20
think we should do: Jeff is filming a piece for etv about the stock price. =
=20
We should perhaps use, and expand upon, those messages. This approach is=
=20
more directed at the bottom line: why our stock price should go up.

=09Sarah Palmer@ECT
=0903/09/2001 03:14 PM
=09=09
=09=09 To: Steven J Kean/NA/Enron@ENRON
=09=09 cc: Mary Clark/Corp/Enron@ENRON
=09=09 Subject: Re: Per Your Request

Thanks Steve. Here's an initial draft -- I've taken a very light "eBizy"=
=20
approach to delivering the message. Perhaps by having some fun with it we=
=20
can look a little less defensive. Let me know if we're on track or pitiful=
ly=20
way off. Thanks.

Comparing Enron to Apples

You may have noticed =01) or you may be asking why =01) industry analysts o=
ften=20
compare Enron to Wall Street firms like Goldman Sachs or investment banks=
=20
like Chase Manhattan. We thought it was time to sort out any confusion=20
between our businesses, just in case someone asks you to explain. Here's h=
ow=20
we're different from those guys:
w Enron provides physical delivery of energy products to customers =01) we =
are=20
not just traders. Those guys mainly act as brokers and do not participate=
=20
physically.
w Enron proactively seeks to reform and create markets. Those guys simply=
=20
participate and compete.
w Enron extends its business model into new and deregulating markets,=20
enabling high growth rates. Those guys are in markets that generate less=
=20
aggressive growth rates.
w Enron owns physical assets that provide consistent cash flow, such as our=
=20
pipelines. Those guys do not have them.

And if that's not enough, we think our employees are so much cooler than=20
theirs.

=09Steven J Kean@ENRON
=0903/09/2001 01:06 PM
=09=09=20
=09=09 To: Mary Clark/Corp/Enron@ENRON, Sarah Palmer/HOU/ECT@ECT
=09=09 cc:=20
=09=09 Subject: Per Your Request

Here are the message points
----- Forwarded by Steven J Kean/NA/Enron on 03/09/2001 01:05 PM -----

=09Yorleni Mendez
=0903/08/2001 10:00 AM
=09=09=20
=09=09 To: Steven J Kean/NA/Enron@Enron, Karen Denne/Corp/Enron@ENRON
=09=09 cc:=20
=09=09 Subject: Per Your Request

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