"Best Practices" Meeting Invitation

You recently received and invitation from Cindy Derecskey to attend a
presentation on "Best Practices in Communication" by Global Corporations,
scheduled for DEC 18 from 3 to 5pm. Prior to the meeting, I wanted to share
some background on how this came about and why it may be relevant to your
area of responsibility.
During 2000, the International PR team wanted to develop a better
appreciation as to what corporate cultures, operating structures, strategies,
tactics and tools were being used to keep pace with the ever-widening and
more strategic role communication is being asked to play. As such, several
companies got together and asked Laird & Associates ( who has previously
completed studies for Enron) to conduct research on the following companies,
i.e. BP Amoco, General Electric, Johnson and Johnson, Merck & Co., Inc.,
McDonalds, Nestle, Nokia Corp., and Royal Dutch Shell Group.
The presentation will be made by the President of Laird and Associates and
you will receive the most important elements of the voluminous analysis and
findings they extracted from on-site visits. For your reference, I will
forward the final report to your attention.
The presentation will take place at the Enron in 47C1. Please feel free to
invite any others you feel might benefit from this material.
Thank you in advance for anticipated cooperation. Do not hesitate to call, if
you have any questions.