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Enron Mail |
do we have a mechanism to survey employees? Can we do a "scientific" poll?
---------------------- Forwarded by Steven J Kean/HOU/EES on 08/02/2000 03:10 PM --------------------------- John Sherriff@ECT 08/02/2000 03:46 AM To: Mark Palmer/Corp/Enron@ENRON cc: Steven J Kean/HOU/EES@EES, Jackie Gentle/LON/ECT@ECT Subject: Enron Advertising Mark Thanks for the call a couple of weeks ago regarding our new ad campaign. The challenge as I understand it is that we have difficulty in quantifying the benefit and effectiveness of our ads. We can measure on a periodic basis what the CEO/CCO/CFO perception of Enron is on a periodic basis but this does not break down the impact of our PR efforts from an ad campaign. I understand this dilemma. But one thing that we could measure that is quite important to me is what our employees think about these ads. If all else fails these ads should make our employees proud to work for Enron - and this is something we should be able to measure on a consistent basis. I know you have an upcoming event in California where your organisation will talk about problems and challenges we have - so if you could consider this idea I would be very appreciative. And of course don't get to hooked on God's country while you are in Napa. Thanks! John
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