Enron Mail |
Since the initial update on the transition of the metals business into Enro=
n,=20 a tremendous amount of progress has been made by the London-based integrati= on=20 team to achieve our goal of a seamless integration of the two businesses by= =20 the end of the year. We can now report that we are well on our way to=20 reaching this target and as a result of this work we will be welcoming the= =20 arrival of the London-based metals team into Enron House over the weekend o= f=20 15th September. Accordingly, I feel it is important to provide you with an= =20 overview of one critical aspect of the transition process =01) namely, the= =20 re-branding and re-positioning of the metals business as a core commercial= =20 unit within Enron. =20 We announced in July that the metals business would be re-branded globally = as=20 Enron Metals. This trading name will serve as the umbrella under which the= =20 business will operate, with the exception of Henry Bath & Son Limited, the= =20 metals warehousing division, which will retain its current brand image and = be=20 recognised as an Enron company. Since this announcement about our branding= =20 strategy, Fiona Grant in Public Relations and Sue Kelly, our Company=20 Secretary, have started working on the re-branding programme. A brief=20 overview of the steps taken to date and a summary of what should be expecte= d=20 over the coming months is provided in the attached file. As was stressed in the initial announcement about the change of name, a key= =20 part of the integration of these operations into Enron will be the conclusi= on=20 of a successful re-branding programme. To this end, given the size of Enro= n=20 Metals, the re-branding initiative will be phased in over the next few mont= hs=20 and should be completed by the end of 2000. Accordingly, we would ask that= =20 all staff bear with us through this process, as the new corporate identity = is=20 rolled-out worldwide. =20 Any questions relating to branding issues should be directed to Fiona Grant= ,=20 Public Relations and Communications.=20
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