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Enron Mail |
I talked with Jamie Rosenfeld, the CERA SVP and he said Dan Yergin
is very much interested in this type of advocacy and right now is highly sought out by TV and print media on these same issues which are of concern to Enron -- on supply security, managing price volatility and supply turmoil, avoiding regulatory backlash, and promoting just letting the market work . Beyond Dan taking media referrals and an Op Ed -- they suggested several more ideas. 1. November 1-2 is CERA's Houston Conference Roundtable. The day before the Conference Enron could host a special session, a top 100 Leadership Circle, or a special dinner and dinnner /speaker to which key media would be invited. Enron could invite special attendees like PUC, NARUC , Congressional types and other Opiniion Leaders to attend. We would get the shadow benefit of 1500-2000 attendees and media in town for the Roundtable the next day. 2. In concert with the recent release of the CERA Electric Power Trends publication, CERA would quickly prepare a similar short version of a Natural Gas Trends publication (much is on the shelf already) and Enron could purchase bulk copies of each . We could use a custom cover letter from Ken and/or Jeff as the opportunity to inform PUC chairs, key Members of Congress, the two Presidential campaigns' leadership and other Opinion leaders about issues of importance to Enron and its businesses -- this merges nicely with the pro energy choice, pro markets, pro deregulation messages contained in the text and graphics of Cera's Trends publications. 3. Enron could sponsor a 10 minute and or even a 30- 40 minute Energy Security themed multi media presentation full of intellectual content addressing the key electricity and gas reliability and pro market forces messages Enron is espousing .We would advise target audiences in a letter as to how to access the show on the Cera media center on their web site and Cera could do this in concert with EBS. Or it could be an add- on to the Trends publication/ letter send out. In any case the multi media message gets the advantage of exposure to the 10 000 eyeballs the CERA site already offers. 4. In Feb CERA has its Houston Executive Conference. If we have a rough winter that could be great timing for Enron to use this as a Problem Solving and Policy Setting Forum for a high level 'how to' Workshop --and/or invite in some natural gas and electricity end users and/or gas distributor speakers from the buy side that "did it right" and can talk about how they hedged or set up their portfolios to make it successfully through a tough winter market. Security analyst speakers talking about doing it the right way would also be useful. My thought is that Item 2. sending the Trends publications coupled with brief multi media messaging (from Item 3) might give us the bigger impact faster and more targeted than the others. Do any of these appeal to you ? Feb.
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