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----- Forwarded by Sandra McCubbin/NA/Enron on 03/02/2001 11:56 AM -----
Scott Govenar <sgovenar@govadv.com< 03/01/2001 05:17 PM To: Karen Denne <kdenne@enron.com< cc: Sandra McCubbin <Sandra.McCubbin@enron.com< Subject: [Fwd: Direct Access Coalition Media Plan] Karen, I just wanted you to be aware of Edelman's activities on direct access. Scott Received: (qmail 77871 invoked by uid 41); 28 Feb 2001 04:07:03 -0000 Received: from nycxims1.edelman.com (63.96.56.110) by mx7.quiknet.com with SMTP; 28 Feb 2001 04:07:03 -0000 Received: by nycxims1.edelman.com with Internet Mail Service (5.5.2653.19) id <FY7A0FGF<; Tue, 27 Feb 2001 22:46:37 -0500 Message-ID: <F1011D165600D411AC5400D0B720EE10A621F8@SFOXMB1< From: "Fairchild, Tracy" <tracy.fairchild@edelman.com< To: dhunter@smithandkempton.com, brbarkovich@earthlink.net, wbooth@booth-law.com, drothrock@cmta.net, jackson_gualco@gualcogroup.com, kmills@cfbf.com, kmccrea@sablaw.com, mday@gmssr.com, nplotkin@tfglobby.com, spahnn@hnks.com, wlarson@calstate.edu, vincent.stewart@ucop.edu, gharrison@calstate.edu, sgovenar@govadv.com, hgovenar@govadv.com, smccubbi@enron.com, lhastings@cagrocers.com, theo@ppallc.com, cra@calretailers.com, mmoretti@calhealth.org, wbrown@lhom.com, randy_britt@robinsonsmay.com, "DiMare, Dominic" <Dominic.DiMare@calchamber.com<, vjw@ceert.org, rcavanagh@nrdc.org, rochmanm@spurr-remac.org, rrichter@calhealth.org, ken_pietrelli@ocli.com, dennis.flatt@kp.org, richard.seguin@kp.org, arm@phaser.com, djsmith@smithandkempton.com, "Fairchild, Tracy" <tracy.fairchild@edelman.com<, "Allen, Stevan" <stevan.allen@edelman.com<, "Beiser, Megan" <Megan.Beiser@edelman.com<, "Manuel, Erica" <Erica.Manuel@edelman.com<, "Warner, Jami" <jami.warner@edelman.com< Subject: Direct Access Coalition Media Plan Date: Tue, 27 Feb 2001 22:46:28 -0500 MIME-Version: 1.0 X-Mailer: Internet Mail Service (5.5.2653.19) Content-Type: multipart/mixed; boundary="----_=_NextPart_000_01C0A139.07D39B10" X-Mozilla-Status2: 00000000 Hello to the Direct Access Coalition: Below you will find a summary of the press strategy that Edelman Public Relations intends to employ over the coming weeks in collaboration with the Alliance for Retail Energy Markets and the broader Direct Access Coalition. I will also outline the information that I need from Direct Access Coalition members who are willing to be involved in media outreach and interviews. And finally, I have attached supporting documents that you can use as background material to prep for your responses to any media inquiries that you may receive. This Week 1. We are drafting a "pitch letter" to send out by the end of this week via blast e-mail and fax to the following media lists: 1)capitol press corps reporters; 2) mainstream media reporters working the energy crisis; and 3) trade media. We may also outreach to our editorial board list as well. Our pitch will be focused on what it will really mean for small business and C&I customers to lose the option of retail choice at a time when they are suffering the financial hardships of skyrocketing energy bills. We will address the effect on California's future business climate if direct access is not preserved through legislation that corrects the problems that AB1x caused for retail choice. And finally, we will address the point that no matter what direction California ultimately takes, direct access must be a part of the solution. Reporters have seen the recent polls which illustrate California businesses' concerns with the path the state is on so this is a prime opportunity to build on those recent media stories. 2. We recommend a conference call with AReM and the Direct Access Coalition on Friday to address the questions and suggestions on the press strategy outlined here. 3. Determine which people in the Direct Access Coalition are willing to take media calls on behalf of the coalition. Next Week 1. Follow up with key reporters who received the pitch letter. 2. Evaluate the language of SB 27x and determine whether there will be an opportunity to hold a news conference with Sen. Bowen in the near future. Monitor movement at the PUC and determine whether a press conference may be effective in this arena, or whether we may need to use the option of sending a media alert before the March 7 hearing, followed by a news release after the hearing. 3. Place op-eds (opinion pieces) with key newspapers. 4. Contact radio news shows and TV public affairs shows (i.e. California Capitol Week and the California Report) to secure media interviews. 5. Revise the SB 27x fact sheet (attached) to reflect the realities of the amended language in SB 27x. What We Need From You 1. If you are willing to speak with the media, or you have customers/clients with a positive direct access story to tell, please respond to this email as soon as you can with your name and contact information. 2. If you have draft op-eds written that need to be placed with newspapers on behalf of your association and the broader coalition, we are willing to do this for the you. 3. If you have colleagues and/or staff that are already working with the media it would be helpful to have this information so that we can collaborate as necessary. The Documents Below < All documents are works in progress, so if you have suggestions on < potential changes, please feel free to share them with us. < Thank you. < <<AREM Fact Sheet 2212001 ver 2272001.doc<< < <<Q&A @ ESP Reversions 22701.doc<< <<AReM FAQ FINAL3.doc<< <<AREM Fact < FINAL3.doc<< < < Tracy Fairchild < Account Supervisor < Edelman Public Relations Worldwide < (916) 442-2331 < tracy.fairchild@edelman.com < - AREM Fact Sheet 2212001 ver 2272001.doc - Q&A @ ESP Reversions 22701.doc - AReM FAQ FINAL3.doc - AREM Fact FINAL3.doc
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