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Enron Mail |
First Half 2000 Accomplishments for Corporate Communications Team
Media Major feature stories in Fortune, Forbes (cover), BusinessWeek, Financial Times, Bloomberg Magazine, Context, Red Herring, Business 2.0, Worth, The Standard, Wired, The Motley Fool, CBS MarketWatch, The New York Times, and others. Blunted potentially negative stories surrounding Orange County, Cal PX, campaign contributions. Initiated "new media" program with great results. (Cover story working in ComputerWorld) Enron's media relations team is one of the most respected in media circles. Advertising Roll out of "Ask Why" campaign. Creation of Armchair Brand Management program, to be introduced mid August. Direction of new creative (EOL and Weather Derivatives) for campaign Murray Gell-Man webcast Internal Communications Made internal communications less about newsletters and more about knowledge. Launched e-Biz. Two editions under our belt. More stories, more info, once each week versus once every two months. Massive development of E-Speak platform. Volume has been tripling on a monthly basis. It is viewed, internally and externally, as the premier internal communications medium. Ken Lay won "Executive Communicator of the Year" from IABC based on success of E-Speak. Now working on popular outside speakers, a new site called eMeeting, and other great stuff. Hold Music! Video in the elevators, and other jobs in support of Vision and Values campaign. Other Best Annual Report We Ever Did. (Institutional Investor thought so, too.) MG plc Acquisition Personnel moves in EEL and EBS.
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