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Enron Mail |
Yes, you are.
Mark Palmer@ENRON 07/17/2000 09:32 AM To: Steven J Kean/HOU/EES@EES cc: Subject: Wimbledon update I left Hannon a message that we PAID for the attention we got from Wimbledon. It came out of the advertising budget. We did Kevin a favor by trying to leverage our media budget to create new business for EBS. Am I looking at this the right way? Mark ---------------------- Forwarded by Mark Palmer/Corp/Enron on 07/17/2000 09:13 AM --------------------------- Kevin Hannon @ ENRON COMMUNICATIONS on 07/14/2000 04:36:19 PM To: Mark Palmer/Corp/Enron@ENRON cc: Tod Lindholm/Enron Communications@Enron Communications Subject: Wimbledon update I appreciated Margaret's update here but I was looking for a bit more. Specifically I think we should determine a fair market value for the PR we received from the event overall and I would like to transfer pay that amount from Corp to EBS. I know that sounds a little agressive but if you think about it the analysts are very focused on EBS's streaming revenue, which has been tough to come by. Also it really is a net zero dollar amount to Enron at the end of the day but hopefully value creating to the stock price. Hope this is not a problem. ----- Forwarded by Kevin Hannon/Enron Communications on 07/14/00 04:22 PM ----- Margaret Allen@ENRON 07/12/00 09:53 AM To: Kevin Hannon/Enron Communications@Enron Communications cc: David Tagliarino/HOU/ECT@ECT, Mark Palmer/Corp/Enron@ENRON Subject: Wimbledon update Hello Kevin, David Tagliarino mentioned that you were interested in capturing the overall exposure we received through the Wimbledon deal. I have summarized the main visibility we received. There were several more "freebies" in the end, but they are not accounted for in the following: We had a total of 40 thirty-second commercials that ran on NBC and TNT (the Turner Network). We also had 8-10 billboards which said "This portion of Wimbledon was brought to you by Enron, a leading energy and broadband services company." The broadcaster who announced the match also gave us plugs by saying, "Watch this on the net at www.wimbledon.net, streamed by Enron." There was a banner floating across the bottom of the page saying that as well. Additionally we received ad time and billboards on ESPN, CNNsi and several other networks. We had banners streaming on up to 10 websites, including www.msnbc.com, www.cnnsi.com and www.wimbledon.net. There was also a static banner on the Wimbledon Channel, no matter which site you watched it on (Wimbledon, CNNsi or MSNBC). All the banners took you to a jump page we created, located at www.enron.net/wimbledon. At Wimbledon we had 12 courtside seats and 24 grounds passes. I was also told that we had a small paid contract with FastTV.com to stream the archived site. We released a press release on our services with IBM, IMG, TWII and Wimbledon several days into the event; and EBS sent out an email to top clients/potential clients directing them to the site. Business Week is also releasing a profile on Enron in their upcoming eBiz section, which features the Wimbledon Club as a customer. Please let me know if you have any questions I can answer. Have a great day, Margaret
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