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http://www.redherring.com ------------------------------------------------------------ A D V E R T I S E M E N T Find out how Oracle's Global CRM in 90 Days can save you money, time and resources. Fixed time frame. Low cost. Click to access: *Larry Ellison's Global CRM in 90 Days Value Proposition *Online Overviews and Web Seminar *Information on how to purchase Global CRM in 90 Days online, and more! http://ad.doubleclick.net/clk;2824194;5797445;w?http://www.oracle.com/go/?&;Src=646865&Act=106 A D V E R T I S E M E N T ------------------------------------------------------------ Catch of the Day: Barrel of monkeys Where will entrepreneurs make money from short-range wireless (radio) technology? In wireless LANs for the home? In airports? Offices? Given the times, maybe they should be looking for opportunities in smaller markets. After his last company, a wireless ASP, netted him "zero," Mike Stemple founded a more modest wireless company. His two-month-old firm, Nomad Labs, installs wireless systems primarily for zoos and aquariums. Nomad doesn't make hardware; it uses off-the-shelf PDAs and standard wireless access devices (802.11b for now; Bluetooth perhaps later). The idea is that visitors -- at first, only teachers and rich patrons -- borrow a wireless-equipped Windows CE handheld from the zoo. While they're wandering through exhibits, they can look up information (including streaming movies) from the zoo's servers, or get alerted that events (like feedings) are about to start. They can also be marketed to; for example, to renew their donation (useful since few zoo members ever visit a zoo's Web site). There are only a hundred zoos and aquariums in the U.S., so Mike's upside is capped. Nomad is, however, self-funded, and is not in need of big venture money. In the future, Mike may extend Nomad's domain to other "edutainment" markets and to trade shows. - Rafe Needleman, rafe-needleman@redherring.com Editor, http://www.redherring.com COMPANIES * Nomad Labs http://www.nomadlabs.com * The Denver Zoo http://www.denverzoo.org * Symbol Technologies http://www.symbol.com * Tour-Mate Systems http://www.tourmate.com * Venue Tech Systems http://www.binocssystems.com RELATED STORIES * Shop Talk: Wireless with that latte, sir? http://www.redherring.com/index.asp?layout=story&;channel=50000005&doc_id=980019498&rh_special_report_id= * Catch of the Day: Invisible to the naked eye (WideRay) http://www.redherring.com/story_redirect.asp?layout=story_generic&doc_id=RH1190019119&channel=80000008 * How schools get wired without using wires http://www.redherring.com/index.asp?layout=special_report_gen&doc_id=620015462&channel=10000001&rh_special_report_id=310000031 * Bluetooth gleamed at CeBIT in 2000 http://www.redherring.com/index.asp?layout=story&;channel=10000001&doc_id=380012038&rh_special_report_id= * Location-based entertainment -- the next big medium? http://www.redherring.com/story_redirect.asp?layout=story_generic&doc_id=RH1300016530&channel=70000007 * The Bluetooth Report: The coming revolution in personal networking (Red Herring Research) http://www.redherring.com/index.asp?layout=research_abstract&rh_research_id=460018646 ------------------------------------------------------------ A D V E R T I S E M E N T Find out how Oracle's Global CRM in 90 Days can save you money, time and resources. Fixed time frame. Low cost. Click to access: *Larry Ellison's Global CRM in 90 Days Value Proposition *Online Overviews and Web Seminar *Information on how to purchase Global CRM in 90 Days online, and more! http://ad.doubleclick.net/clk;2824194;5797445;w?http://www.oracle.com/go/?&;Src=646865&Act=106 A D V E R T I S E M E N T ------------------------------------------------------------ Inside Tech Harvard economist Jeffrey Sachs takes the stage at a conference in London and holds forth on recessions and the dreaded double down-cycle whammy. The Red Eye: Harvard economics http://www.redherring.com/index.asp?layout=story&;channel=10000001&doc_id=1040019504&rh_special_report_id= ------------------------------------------------------------ UPCOMING RED HERRING EVENTS Venture Market Europe June 11 - 12 Hilton Park Lane London, UK Herring on Hollywood July 30-31 Century Plaza Hotel Los Angeles CA Venture Market East Sept 25 - 26 Fairmont Hotel Boston MA http://events.redherring.com/ ------------------------------------------------------------ SPECIAL OFFER on RED HERRING magazine! Stay on the cutting edge of technology -- subscribe to Red Herring. By taking advantage of this special offer, you'll pay only $39 for a total of 24 issues and SAVE 67 percent off the cover price! New subscribers only, please. http://www.redherring.com/index.asp?layout=magazine_us_subscrib ------------------------------------------------------------ ADVERTISING INFORMATION For information on advertising in Red Herring newsletters, contact: advertising@redherring.com ------------------------------------------------------------ You are currently subscribed to Catch of the Day with the address alewis@ect.enron.com. If you wish to unsubscribe, please go to http://www.redherring.com/index.asp?layout=e_newsletters, sign in using this exact address, and uncheck the newsletters you no longer want to receive. ------------------------------------------------------------ Copyright © 2001 Red Herring Communications All rights reserved ------------------------------------------------------------
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