Enron Mail

From:351020.36020686.1@listserv.redherring.com
To:alewis@ect.enron.com
Subject:CATCH OF THE DAY: Ticket turbulence
Cc:
Bcc:
Date:Wed, 6 Jun 2001 21:14:07 -0700 (PDT)

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Catch of the Day: Ticket turbulence

The FAA has been working for years on a new air traffic
system called "Free Flight," in which pilots, using modern
technology, would have direct control of their flight plans.
Advantages include flexibility, direct (cheaper) routing,
and a reduced load on the air traffic control system.

Yet most passengers still aren't trusted to handle their own
itineraries like grownups. They cannot transfer or resell
tickets if plans change. This is partly because the airlines
historically believe that transferable tickets would
encourage speculation.

FairAir is trying to counter that with a plan right out of
1999: the company is building a market for transferable
airline tickets. FairAir wants to sell this service to
airlines, which will then be able to market a class of
tickets that are potentially refundable (if there are
buyers). The for-sale tickets might show up on the airlines'
sites, as well as auction and travel sites. CEO Frank Levy
is convinced an aftermarket will drive up ticket prices on
some routes. He also reminds me that most airlines lose
money, so some experimentation wouldn't hurt.

Northwest Airlines is running a trial with FairAir tickets
on some of its routes. Real success will depend on much
broader adoption, however.


- Rafe Needleman, rafe-needleman@redherring.com
Editor, http://www.redherring.com


COMPANIES
* FairAir
http://www.fairair.com

* Northwest Airlines
http://www.nwa.com

* The FAA's Free Flight site
http://www.faa.gov/freeflight/

* Priceline
http://www.priceline.com

* Hotwire
http://www.hotwire.com

* Expedia
http://www.expedia.com

* Travelocity
http://www.travelocity.com

* Orbitz
http://www.orbitz.com


RELATED STORIES
* Dealflow: FairAir got funding last August
http://www.redherring.com/story_redirect.asp?layout=story_generic&doc_id=RH1950014395&channel=40000004#b2b

* Priceline's earnings take off
http://www.redherring.com/story_redirect.asp?layout=story_generic&doc_id=RH280019228&channel=20000002

* Online travel takes off despite doom and gloom
http://www.redherring.com/story_redirect.asp?layout=story_generic&doc_id=RH750019075&channel=50000005

* Eking out a future in e-commerce
http://www.redherring.com/story_redirect.asp?layout=story_generic&doc_id=RH1050019305&channel=20000002

* Orbitz had a rough takeoff
http://www.redherring.com/index.asp?layout=story&;channel=50000005&doc_id=330010633

* Hotwire tails Priceline online
http://www.redherring.com/index.asp?layout=story&;channel=50000005&doc_id=1360010536

* United Air flying on the Web
http://www.redherring.com/index.asp?layout=story&;channel=50000005&doc_id=70010407


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INVESTOR CENTER
IBM is gearing up to pass the torch from its legendary CEO
Lou Gerstner to longtime company loyalist Sam Palmisano. And
investors could not care less.

* The new Big Blue
http://www.redherring.com/index.asp?layout=story&;channel=20000002&doc_id=1260019526

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