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C L I C K Z T O D A Y Thursday, May 31 2001 The Internet's Leading Resource http://www.clickz.com/ for Doing Business Online___________________________________ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - This e-mail is optimized for mono-spaced typefaces. For maximum legibility, specify Courier as your e-mail font. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - for subscription options, see the bottom of this mailing. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -------------------------- T A B L E O F C O N T E N T S << Can Audience-Based Buying and Selling Work? by Tom Hespos http://clickz.com/article/cz.3975.html << Sustainable Ad-Supported Content by Adam Posman http://clickz.com/article/cz.3980.html << Dancing to the Tune of State Regulations by Heidi Anderson http://clickz.com/article/cz.3977.html << I'm a Junkie by Peter Kaufman http://clickz.com/article/cz.3978.html << Are You Writing to a Female Audience? by Nick Usborne http://clickz.com/article/cz.3976.html ------------------------------------------------------ T O C <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< Businesses that seize Web opportunities slash support costs, reduce inbound email, improve customer satisfaction, and ultimately gain competitive advantage. Learn how today! Download RightNow Technologies free white paper at: http://www.rightnow.com/052801click.html <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _____________________________________M E D I A B U Y I N G ___________________________________sponsored by Engage Media _________________________________________t o m h e s p o s Can Audience-Based Buying and Selling Work? Growing numbers of Web buyers and sellers are beginning to think about implementing audience-based advertising online. And it wouldn't take too much to get it to work, either. The question is, Should we? http://clickz.com/article/cz.3975.html _________________A G E N C Y M E D I A S T R A T E G I E S _____________________________________sponsored by Listen.com _______________________________________a d a m p o s m a n Sustainable Ad-Supported Content Online publishing appeared to be easy money a few years ago, but it has turned into a strategic, difficult market with fewer strong players that can offer unique opportunities to their advertisers. http://clickz.com/article/cz.3980.html <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< Target IT Pros at TechRepublic TechRepublic is fast becoming the premier web site for IT gurus. We provide engaging technical content, community interaction, and because we're partners with Gartner, we can deliver an IT audience like no other site on the Internet. Reach IT pros where IT pros go to connect. See our media kit at http://www.techrepublic.com/mediakit/mediakit.jhtml. <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _____E M A I L M A R K E T I N G C A S E S T U D I E S _________________________________h e i d i a n d e r s o n Dancing to the Tune of State Regulations Wine and song may naturally go together, but Geerlings & Wade has to do a complicated song-and-dance routine to avoid being tripped up by state liquor regulations. The wine distributor is quick on its feet, though, and carries off its email campaigns gracefully and efficiently. http://clickz.com/article/cz.3977.html _________________T H E C R E A T I V E S T R A T E G I S T ___________________________________p e t e r k a u f m a n I'm a Junkie It started out innocently enough in a typical suburban middle-class setting. Peter saw others doing it. He tried it. And he was hooked. He made it part of his business. Now it's a part of his life. It's too late to change now. Some things, you just have to live with. http://clickz.com/article/cz.3978.html ______________________________S I T E D E V E L O P M E N T _____________________________________n i c k u s b o r n e Are You Writing to a Female Audience? How many in your audience are women? How many of your email or newsletter subscribers are women? How many people who make a purchase or complete some other kind of action at your site are women? Yep, many... http://clickz.com/article/cz.3976.html _______________________________________________________ / ____________________________ \ \ ____________________________ A b o u t C l i c k Z \ \_______________________________________________________/ Founded in 1997 and headquartered in Andover, MA, The ClickZ Network (http://www.clickz.com/) is a compendium of resources and advice for helping online marketers do their jobs more effectively. The Network culls the experiences of more than 70 contributors to deliver articles each week full of practical information about online marketing and e-commerce. ClickZ reaches more than 80,000 subscribers each business day through e-mail and the Web. Sponsorship opportunities at ClickZ? Contact: mailto:sales@clickz.com Editorial comments/questions? Contact: mailto:editorial@clickz.com General comments and questions? Contact: mailto:leadership@clickz.com Need help with your subscription? Contact: mailto:subscriptions@clickz.com ____________________________________________________________ To modify the subscription for alewis@ect.enron.com, login to our subscription services site at: http://clickz.com/sub/entry.html . . clickz.today.txt Is Powered By http://By.SparkLIST.com/ SparkLIST delivers high volume fast and reliable email newsletter outsourcing which allows you to focus on your core business. Contact us: mailto:free-quote@sparklist.com
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