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C L I C K Z T O D A Y Wednesday, June 6 2001 The Internet's Leading Resource http://www.clickz.com/ for Doing Business Online___________________________________ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - This e-mail is optimized for mono-spaced typefaces. For maximum legibility, specify Courier as your e-mail font. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - for subscription options, see the bottom of this mailing. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -------------------------- T A B L E O F C O N T E N T S << Email Bloopers by Debbie Weil http://clickz.com/article/cz.3996.html << Online Advertising: Bouncing Back by Jeffrey Graham http://clickz.com/article/cz.3995.html << The Plot Thickens by Jeremy Lockhorn http://clickz.com/article/cz.3992.html << Can Portals Resist the Dark Side? by Danny Sullivan http://clickz.com/article/cz.3994.html << Don't Give Away the Store by Chris Yeh http://clickz.com/article/cz.3993.html ------------------------------------------------------ T O C _______________________B 2 B E M A I L M A R K E T I N G ______________________________________sponsored by Responsys _______________________________________d e b b i e w e i l Email Bloopers Using email for prospecting and customer acquisition is more difficult than ever. With the volume of messages increasing at an unprecedented rate, you've got stiff competition for the reader's attention. What's the solution? Debbie will tell you (after a bit of venting). http://clickz.com/article/cz.3996.html _______________________E M A R K E T I N G S T R A T E G Y _________________________________j e f f r e y g r a h a m Online Advertising: Bouncing Back It has been a tough year so far. It wasn't long ago when everyone knew a millionaire; now you know at least three people who have been laid off. For many, exuberance has given way to insecurity. But the industry is responding in the right way -- with innovation, not retreat. http://clickz.com/article/cz.3995.html _________ A D V E R T I S I N G T E C H N O L O G Y _______________________________j e r e m y l o c k h o r n The Plot Thickens Storytelling is a sophisticated art form, practiced by many and mastered by few. But do today's masters have the skills to tell the story when it becomes nonlinear and interactive? Perhaps. Or it might take an entirely different skill set. But that chapter has yet to be written. http://clickz.com/article/cz.3992.html _________S E A R C H E N G I N E O P T I M I Z A T I O N _________________________________d a n n y s u l l i v a n Can Portals Resist the Dark Side? Quicker, easier, more seductive is the Dark Side. But resistance is not futile. If we want to explore the new worlds of the Web, seek out new search results, to go not only where paid placements take us, then the Force will be with us. And we will live long and prosper. http://clickz.com/article/cz.3994.html <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< Gain high-quality leads for a low price with GetRelevant's superior Data Validation. Our proprietary technology will: * Check email addresses for incorrect entries. * Delete any false or duplicated physical addresses. * Let consumers update their personal information. Don't waste your marketing dollars on bad customer leads. Get Relevant and Get Results. Visit http://www.getrelevant.com/clickz <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _______________________P R E C I S I O N M A R K E T I N G ___________________________________________c h r i s y e h Don't Give Away the Store Our job as marketers isn't to create value by persuading people to buy our products. It's to create value by persuading people to pay a higher price for them -- and be happier as a result. http://clickz.com/article/cz.3993.html _______________________________________________________ / ____________________________ \ \ ____________________________ A b o u t C l i c k Z \ \_______________________________________________________/ Founded in 1997 and headquartered in Cambridge, MA, The ClickZ Network (http://www.clickz.com/) is a compendium of resources and advice for helping online marketers do their jobs more effectively. The Network culls the experiences of more than 70 contributors to deliver articles each week full of practical information about online marketing and e-commerce. ClickZ reaches more than 80,000 subscribers each business day through e-mail and the Web. Sponsorship opportunities at ClickZ? Contact: mailto:sales@clickz.com Editorial comments/questions? Contact: mailto:editorial@clickz.com General comments and questions? Contact: mailto:leadership@clickz.com Need help with your subscription? Contact: mailto:subscriptions@clickz.com ____________________________________________________________ To modify the subscription for alewis@ect.enron.com, login to our subscription services site at: http://clickz.com/sub/entry.html . . clickz.today.txt Is Powered By http://By.SparkLIST.com/ SparkLIST delivers high volume fast and reliable email newsletter outsourcing which allows you to focus on your core business. Contact us: mailto:free-quote@sparklist.com
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