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C L I C K Z T O D A Y Wednesday, May 30 2001 The Internet's Leading Resource http://www.clickz.com/ for Doing Business Online___________________________________ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - This e-mail is optimized for mono-spaced typefaces. For maximum legibility, specify Courier as your e-mail font. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - for subscription options, see the bottom of this mailing. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -------------------------- T A B L E O F C O N T E N T S << Old Meets New: Direct Marketing Days Are Here Again by Debbie Weil http://clickz.com/article/cz.3970.html << Things Are A-Changin' in the Search Engine World by Paul J. Bruemmer http://clickz.com/article/cz.3973.html << You Can Get There From Here by Rob Graham http://clickz.com/article/cz.3974.html << Contextual Marketing: The New Wireless Killer App? by Bruno Gralpois http://clickz.com/article/cz.3912.html ------------------------------------------------------ T O C <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< Businesses that seize Web opportunities slash support costs, reduce inbound email, improve customer satisfaction, and ultimately gain competitive advantage. Learn how today! Download RightNow Technologies free white paper at: http://www.rightnow.com/052801click.html <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _______________________B 2 B E M A I L M A R K E T I N G ______________________________________sponsored by Responsys _______________________________________d e b b i e w e i l Old Meets New: Direct Marketing Days Are Here Again When it comes to email, a lot of direct marketers get it. They're excited about it, they understand that it's just another channel for one-to-one direct-response marketing, and they're moving quickly to cash in on the higher response rates and lower costs. http://clickz.com/article/cz.3970.html _________S E A R C H E N G I N E O P T I M I Z A T I O N ___________________________________p a u l b r u e m m e r Things Are A-Changin' in the Search Engine World What does the search engine landscape look like now, and what services should be included in a good search engine positioning campaign? Starting this week, Paul will begin exploring the many changes in the search engine world. http://clickz.com/article/cz.3973.html <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< Target IT Pros at TechRepublic TechRepublic is fast becoming the premier web site for IT gurus. We provide engaging technical content, community interaction, and because we're partners with Gartner, we can deliver an IT audience like no other site on the Internet. Reach IT pros where IT pros go to connect. See our media kit at http://www.techrepublic.com/mediakit/mediakit.jhtml. <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< __________________R I C H & S T R E A M I N G M E D I A _________________________________________r o b g r a h a m You Can Get There From Here The reality of the online marketing world is that there are too few of us who know (or think we know) what is going on and many more still trying to get up to speed on what rich media marketing is and how it can benefit them. So here's a quick rundown. http://clickz.com/article/cz.3974.html ____i n t e r n a t i o n a l e m a i l m a r k e t i n g _________________________________b r u n o g r a l p o i s Contextual Marketing: The New Wireless Killer App? Wireless technologies that combine the benefits of the physical and virtual worlds and empower mobile users will prevail. The future of wireless for media delivery is up for grabs, and countless start-ups know it. Bruno discusses one such company's product. http://clickz.com/article/cz.3912.html _______________________________________________________ / ____________________________ \ \ ____________________________ A b o u t C l i c k Z \ \_______________________________________________________/ Founded in 1997 and headquartered in Andover, MA, The ClickZ Network (http://www.clickz.com/) is a compendium of resources and advice for helping online marketers do their jobs more effectively. The Network culls the experiences of more than 70 contributors to deliver articles each week full of practical information about online marketing and e-commerce. ClickZ reaches more than 80,000 subscribers each business day through e-mail and the Web. Sponsorship opportunities at ClickZ? Contact: mailto:sales@clickz.com Editorial comments/questions? Contact: mailto:editorial@clickz.com General comments and questions? Contact: mailto:leadership@clickz.com Need help with your subscription? Contact: mailto:subscriptions@clickz.com ____________________________________________________________ To modify the subscription for alewis@ect.enron.com, login to our subscription services site at: http://clickz.com/sub/entry.html . . clickz.today.txt Is Powered By http://By.SparkLIST.com/ SparkLIST delivers high volume fast and reliable email newsletter outsourcing which allows you to focus on your core business. Contact us: mailto:free-quote@sparklist.com
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