|
|
Enron Mail |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
C L I C K Z T O D A Y Tuesday, June 5 2001 The Internet's Leading Resource http://www.clickz.com/ for Doing Business Online___________________________________ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - This e-mail is optimized for mono-spaced typefaces. For maximum legibility, specify Courier as your e-mail font. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - for subscription options, see the bottom of this mailing. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -------------------------- T A B L E O F C O N T E N T S << Tests Only an Internet Marketer Could Love by Kim MacPherson http://clickz.com/article/cz.3988.html << GRPs, TRPs, Reach, and Frequency... Oh My! by Jim Meskauskas http://clickz.com/article/cz.3991.html << Brand Version 1.1 by Martin Lindstrom http://clickz.com/article/cz.3990.html << Set Your Sites on Providing Information by Susan Solomon http://clickz.com/article/cz.3989.html ------------------------------------------------------ T O C _______________________________E M A I L M A R K E T I N G _____________________________________sponsored by flonetwork _________________________________k i m m a c p h e r s o n Tests Only an Internet Marketer Could Love Why not break away from the tried-and-true and instead test some other potential response boosters out there that are both specific to and take advantage of the best that the Internet has to offer? http://clickz.com/article/cz.3988.html _____________________________P L A N N I N G T H E B U Y ___________________________________sponsored by TechRepublic _________________________________j i m m e s k a u s k a s GRPs, TRPs, Reach, and Frequency... Oh My! A Copernican worldview is emerging, disrupting our page- view- and click-through-centric world. So what shape is this undoing of the old "new" view of online media currency going to take? Odd that something "revolutionary" might actually be a turning back... http://clickz.com/article/cz.3991.html _______________________________B R A N D M A R K E T I N G _____________________________m a r t i n l i n d s t r o m Brand Version 1.1 Just as manufacturers change toys and games to satisfy evolving play preferences, brands must also keep pace with social evolution if they are to preserve their relevance in the marketplace. http://clickz.com/article/cz.3990.html _______________________C O N T E N T D E V E L O P M E N T ___________________________________s u s a n s o l o m o n Set Your Sites on Providing Information Not every interaction with a potential customer is about making a sale. Sometimes -- and more often than we think -- facilitating the process of helping the consumer become more informed is far more important. http://clickz.com/article/cz.3989.html <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< Gain high-quality leads for a low price with GetRelevant's superior Data Validation. Our proprietary technology will: * Check email addresses for incorrect entries. * Delete any false or duplicated physical addresses. * Let consumers update their personal information. Don't waste your marketing dollars on bad customer leads. Get Relevant and Get Results. Visit http://www.getrelevant.com/clickz <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _______________________________________________________ / ____________________________ \ \ ____________________________ A b o u t C l i c k Z \ \_______________________________________________________/ Founded in 1997 and headquartered in Cambridge, MA, The ClickZ Network (http://www.clickz.com/) is a compendium of resources and advice for helping online marketers do their jobs more effectively. The Network culls the experiences of more than 70 contributors to deliver articles each week full of practical information about online marketing and e-commerce. ClickZ reaches more than 80,000 subscribers each business day through e-mail and the Web. Sponsorship opportunities at ClickZ? Contact: mailto:sales@clickz.com Editorial comments/questions? Contact: mailto:editorial@clickz.com General comments and questions? Contact: mailto:leadership@clickz.com Need help with your subscription? Contact: mailto:subscriptions@clickz.com ____________________________________________________________ To modify the subscription for alewis@ect.enron.com, login to our subscription services site at: http://clickz.com/sub/entry.html . . clickz.today.txt Is Powered By http://By.SparkLIST.com/ SparkLIST delivers high volume fast and reliable email newsletter outsourcing which allows you to focus on your core business. Contact us: mailto:free-quote@sparklist.com
|