|
|
Enron Mail |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
C L I C K Z T O D A Y Monday, June 4 2001 The Internet's Leading Resource http://www.clickz.com/ for Doing Business Online___________________________________ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - This e-mail is optimized for mono-spaced typefaces. For maximum legibility, specify Courier as your e-mail font. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - for subscription options, see the bottom of this mailing. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -------------------------- T A B L E O F C O N T E N T S << The Week's Agenda: Look Around by Dana Blankenhorn http://clickz.com/article/cz.3986.html << Increasing Your Conversion Rates by Bryan Eisenberg http://clickz.com/article/cz.3987.html << Measuring for Dollars: Monetizing Your Site by Janet Ryan http://clickz.com/article/cz.3985.html ------------------------------------------------------ T O C _____________________________e B U S I N E S S R E P O R T _____________________________d a n a b l a n k e n h o r n The Week's Agenda: Look Around Giving ad buyers the metrics they want may mean looking elsewhere for key technology. Europe has some of it. Sites there can tell you things about their users that sites in the United States can only guess at. http://clickz.com/article/cz.3986.html ___________________________________D I G I T A L S A L E S _______________________________b r y a n e i s e n b e r g Increasing Your Conversion Rates If you're going to survive, you have to focus on bottom-line results. Spending a fortune to drive traffic to your site -- when most of it never does anything while it's there -- drives up the cost of customer acquisition so much, you'll never reach profitability. http://clickz.com/article/cz.3987.html _________A N A L Y Z I N G C U S T O M E R D A T A _________________________________________j a n e t r y a n Measuring for Dollars: Monetizing Your Site Janet will be sharing ideas about readers' specific situations. This week, a content-site developer says the editorial folks want to track page and subject-matter usage -- so how do you relate measuring to monetizing? Good question. Everyone is asking it these days. http://clickz.com/article/cz.3985.html <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< Gain high-quality leads for a low price with GetRelevant's superior Data Validation. Our proprietary technology will: * Check email addresses for incorrect entries. * Delete any false or duplicated physical addresses. * Let consumers update their personal information. Don't waste your marketing dollars on bad customer leads. Get Relevant and Get Results. Visit http://www.getrelevant.com/clickz <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _______________________________________________________ / ____________________________ \ \ ____________________________ A b o u t C l i c k Z \ \_______________________________________________________/ Founded in 1997 and headquartered in Andover, MA, The ClickZ Network (http://www.clickz.com/) is a compendium of resources and advice for helping online marketers do their jobs more effectively. The Network culls the experiences of more than 70 contributors to deliver articles each week full of practical information about online marketing and e-commerce. ClickZ reaches more than 80,000 subscribers each business day through e-mail and the Web. Sponsorship opportunities at ClickZ? Contact: mailto:sales@clickz.com Editorial comments/questions? Contact: mailto:editorial@clickz.com General comments and questions? Contact: mailto:leadership@clickz.com Need help with your subscription? Contact: mailto:subscriptions@clickz.com ____________________________________________________________ To modify the subscription for alewis@ect.enron.com, login to our subscription services site at: http://clickz.com/sub/entry.html . . clickz.today.txt Is Powered By http://By.SparkLIST.com/ SparkLIST delivers high volume fast and reliable email newsletter outsourcing which allows you to focus on your core business. Contact us: mailto:free-quote@sparklist.com
|