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C L I C K Z T O D A Y Thursday, June 7 2001 The Internet's Leading Resource http://www.clickz.com/ for Doing Business Online___________________________________ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - This e-mail is optimized for mono-spaced typefaces. For maximum legibility, specify Courier as your e-mail font. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - for subscription options, see the bottom of this mailing. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -------------------------- T A B L E O F C O N T E N T S << Wireless Is Its Own Animal by Tom Hespos http://clickz.com/article/cz.4000.html << Weathering the B2B E-Storm by Adam Posman http://clickz.com/article/cz.3999.html << The Web's Credibility Problem by Gerry McGovern http://clickz.com/article/cz.3997.html << Adapt Multi-Channel Tactics to Your Industry by Randy Wootton http://clickz.com/article/cz.3998.html ------------------------------------------------------ T O C _____________________________________M E D I A B U Y I N G ___________________________________sponsored by Engage Media _________________________________________t o m h e s p o s Wireless Is Its Own Animal Why haven't wireless media been able to implement an ad- supported model like the Web? Ask this question of 10 different media planners, and you're likely to get 10 different answers. http://clickz.com/article/cz.4000.html _________________A G E N C Y M E D I A S T R A T E G I E S _________________________________sponsored by Listen Network _______________________________________a d a m p o s m a n Weathering the B2B E-Storm Implementing a B2B marketing strategy can be difficult. The market is lucrative, but successful approaches are not as obvious as they are in consumer markets. Adam discusses an Accenture report that clears things up a bit. http://clickz.com/article/cz.3999.html ______________S I T E D E S I G N _________________________________g e r r y m c g o v e r n The Web's Credibility Problem The Web's credibility problem is widespread and growing. At the heart of the problem is the myth that industry can police itself. But remember the buzz years? Many of us took turns inflating the Internet bubble... http://clickz.com/article/cz.3997.html _____E M A I L M A R K E T I N G O P T I M I Z A T I O N ___________________________________r a n d y w o o t t o n Adapt Multi-Channel Tactics to Your Industry Cost-effective multi-channel messaging tactics work. In the end, though, they are tools that each marketer will have to decide how to employ. They must be used as part of a larger marketing strategy that takes into account the target industry. http://clickz.com/article/cz.3998.html <<<<<<<<<<<<<<<<<<<<<<<<advertisement<<<<<<<<<<<<<<<<<<<<<<< Gain high-quality leads for a low price with GetRelevant's superior Data Validation. Our proprietary technology will: * Check email addresses for incorrect entries. * Delete any false or duplicated physical addresses. * Let consumers update their personal information. Don't waste your marketing dollars on bad customer leads. Get Relevant and Get Results. Visit http://www.getrelevant.com/clickz <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _______________________________________________________ / ____________________________ \ \ ____________________________ A b o u t C l i c k Z \ \_______________________________________________________/ Founded in 1997 and headquartered in Cambridge, MA, The ClickZ Network (http://www.clickz.com/) is a compendium of resources and advice for helping online marketers do their jobs more effectively. The Network culls the experiences of more than 70 contributors to deliver articles each week full of practical information about online marketing and e-commerce. ClickZ reaches more than 80,000 subscribers each business day through e-mail and the Web. Sponsorship opportunities at ClickZ? Contact: mailto:sales@clickz.com Editorial comments/questions? Contact: mailto:editorial@clickz.com General comments and questions? Contact: mailto:leadership@clickz.com Need help with your subscription? Contact: mailto:subscriptions@clickz.com ____________________________________________________________ To modify the subscription for alewis@ect.enron.com, login to our subscription services site at: http://clickz.com/sub/entry.html . . clickz.today.txt Is Powered By http://By.SparkLIST.com/ SparkLIST delivers high volume fast and reliable email newsletter outsourcing which allows you to focus on your core business. Contact us: mailto:free-quote@sparklist.com
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