Your News Alert for YHOO

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[IMAGE] [IMAGE] =09 As requested, your News Alert for YHOO follows from E=
quityAlert.com. GotMarketing Teams with Yahoo! Small Business; Agreemen=
t Makes GotMarketings' Campaigner Tools Available to Yahoo! Small Business =
Users CAMPBELL, Calif., Oct 24, 2001 (BUSINESS WIRE) -- GotMarketing(TM),=
(www.gotmarketing.com) a leading provider of self-serve email marketing to=
ols, today announced an agreement with Yahoo! Inc. (Nasdaq:YHOO), a leading=
global Internet communications, commerce and media company, to offer GotMa=
rketing's Campaigner(TM)email marketing tools to businesses using Yahoo!(R)=
Store (http://store.yahoo.com), Yahoo! Website Services (http://website.yah=
oo.com), and Yahoo! Small Business (http://smallbusiness.yahoo.com). Thro=
ugh the term of the agreement, Yahoo! will offer a branded, fully integrate=
d version of Campaigner, giving businesses convenient access to the suite o=
f email marketing tools. The agreement gives businesses a fast and cost-eff=
ective way of reaching customers to drive sales, build businesses' brands a=
nd strengthen customer relationships. "Our email marketing tools are a co=
nvenient, cost-effective way for businesses to send customized marketing pi=
eces," said Eric Melka, Vice President of Marketing and Business Developmen=
t, GotMarketing. "We are pleased to deliver our email marketing tools and t=
echnology to Yahoo!'s small business users to help them cultivate customer =
relationships in order to increase revenue." Yahoo!'s self-serve offering=
of Campaigner includes automated list building, list management, message p=
ersonalization, campaign distribution, response tracking and real-time repo=
rting, HTML templates, wizards, and tips throughout. "GotMarketing's emai=
l marketing tools add to the suite of tools and services Yahoo! offers busi=
nesses to help them reach new customers, save time and money, and grow sale=
s," said Nate Smith, Senior Producer, Yahoo! Small Business. "Our agreement=
with GotMarketing supports our strategy of offering competitive features a=
nd value-added services that help businesses succeed." Yahoo! Small Busin=
ess (http://smallbusiness.yahoo.com) offers a suite of resources and soluti=
ons to enable small businesses to establish and grow a business presence on=
the Web. Yahoo! Small Business offers essential solutions such as Yahoo! S=
tore, Yahoo! Mail -- Business Edition, Yahoo! Website Services, and Yahoo! =
domains that allow small businesses to establish an online presence and sel=
l online. In addition, Yahoo! Small Business helps businesses leverage the =
Yahoo! network to develop effective online marketing and promotional strate=
gies. Yahoo! Small Business also provides relevant resources such as busine=
ss planning content and tools, office supply shopping and mailroom resource=
s, as well as pertinent news and information -- all of which help small bus=
inesses grow business and manage daily operations. About GotMarketing Go=
tMarketing(TM) (www.gotmarketing.com) offers a suite of self-serve email ma=
rketing tools that help businesses attract and retain customers. The Campai=
gner(TM) suite of Web-based software applications makes it easy for organiz=
ations with limited marketing resources to create and distribute permission=
-based email campaigns and measure their performance. The company is headqu=
artered in Silicon Valley, California with offices in Ottawa and Montreal, =
Canada. For more information, please visit www.gotmarketing.com. ©2001 =
GotCompany, Inc. GotMarketing, Campaigner and GotCompany are trademarks of =
GotCompany, Inc. Yahoo! and the Yahoo! logos are trademarks and/or register=
ed trademarks of Yahoo! Inc. All other names are trademarks and/or register=
ed trademarks of their respective owners. CONTACT: GotMarketing =
Carolyn Gardner, 613/727-7588 ext. 284 =
Fax - 613/727-9514 pr@gotmarketing.com URL: =
http://www.businesswire.com Today's News On The Net - Business Wire's full =
file on the Internet with Hyperlinks to your home page. Copyright (C) 2001=
Business Wire. All rights reserved. -0- KEYWORD: CALIFORNIA I=
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URCE: GotMarketing [IMAGE] ***IMPORTANT NOTICE AND =
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