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=09[IMAGE]=09 =09[IMAGE]=09[IMAGE]=09 [IMAGE] [IMAGE] [IMAGE] [IMAGE] Upgrades [IMAGE] DownGrades= [IMAGE] Coverage Initiated [IMAGE] Coverage Reiterated [IMAGE] Stock Sp= lits [IMAGE] Buybacks [IMAGE] Dividends [IMAGE] Pos Pre-Announce [IMAGE= ] Neg Pre-Announce [IMAGE] Pos Surprises [IMAGE] Neg Surprises [IMAGE] E= arnings Revisions [IMAGE] IPO - Lockup Periods [IMAGE] IPO - Latest Prici= ng [IMAGE] IPO - Quite Periods [IMAGE] IPO - Postponements [IMAGE] IPO -= Withdrawals [IMAGE] IPO - Latest Filings [IMAGE] [IMAGE] [IMAGE] = [IMAGE] [IMAGE] Unsubscribe [IMAGE] Update my Membership / Profile [IM= AGE] Forgot Username / Password [IMAGE] Add / Edit Alerts [IMAGE] View = My Alerts [IMAGE] [IMAGE] [IMAGE] [IMAGE] [IMAGE] [IMAGE] [IMAGE] = [IMAGE] [IMAGE] =09 As requested, your News Alert for YHOO follows from E= quityAlert.com. Yahoo! Ranked No. 1 Global Internet Destination=1DNiels= en//NetRatings' September Global Internet Index Ranks Yahoo! the World's No= . 1 Global Web Property for the 16th Consecutive Month SUNNYVALE, Calif.,= Oct 23, 2001 (BUSINESS WIRE) -- Yahoo! Inc. (Nasdaq:YHOO), a leading globa= l Internet communications, commerce and media company, today announced that= it has once again earned the top ranking as the world's most trafficked In= ternet destination, according to the Nielsen//NetRatings' September Global = Internet Index released earlier today. Based on the Index, Yahoo! sustain= ed the leadership position in reach, page views, and total time spent(a) fo= r home users for the 16th consecutive month. The Nielsen//NetRatings Glob= al Internet Index provides the only worldwide measurement of Web audience a= nd usage patterns across 29 countries and covers 91 percent of the global I= nternet audience universe. Highlights from Nielsen//NetRatings' Global In= ternet Index for September 2001 include: -- Consumers currently spend mo= re time and consume more on Yahoo! than any other Web portal. Yahoo= ! consumers around the world spent approximately 1 hour and 12 minu= tes on Yahoo! during September, while consumers spent only 53 minut= es on MSN and 41 minutes on AOL. -- According to Nielsen//NetR= atings, Yahoo! extended its reach to 51 percent of the world's tota= l Internet population, which is almost five percent greater than it= s nearest competitor, MSN. -- Users consumed nearly three times more p= age views on Yahoo! than AOL, and 50 percent more than MSN. "Yahoo= !'s position as the number one global Web property for the sixteenth month = reinforces the strength of our brand and the loyalty of our global consumer= base," said Jeff Mallett, president and chief operating officer, Yahoo! In= c. "Yahoo! has always focused on providing consumers with the products and = services that are essential to their lives." As noted by Nielsen//NetRati= ngs, consumption on the Web during September was dominated by the news of t= he terrorist attacks against the United States. These consumption patterns = were also seen throughout the Yahoo! network. -- The traffic on Yahoo! N= ews surged to ten times the normal level in the early hours of Sept= ember 11 and the company's round-the-clock news reporting on Yahoo!= FinanceVision attracted 60 times its daily viewers. -- Yahoo!= Messenger and PC-to-Phone services became critical real-time commu= nication vehicles as telephone networks became overloaded. -- = Millions of consumers accessed the unique programming Yahoo! create= d in areas like Yahoo! Travel to inform consumers on new travel reg= ulations, and Yahooligans to help teachers and parents communicate = the news to children. (Yahoo! Research, September 2001) "The Inter= net itself was further validated when put to the test as a result of this t= errible tragedy," said Mallett. "During this time, millions of people turne= d to the reliability of Yahoo! for critical and timely information and powe= rful and reliable communications services." Scope of Nielsen//NetRatings = Global Internet Index The Nielsen//NetRatings Internet audience measuremen= t service collects real-time data from more than 225,000 individuals with a= ccess to the Internet in 29 countries. For more information on the Nielsen/= NetRatings' Global Internet Index, please visit: www.nielsen-netratings.com= . (a) Total time spent is the average time spent per person multiplied by= the number of unique users. About Yahoo! Yahoo! Inc. is a leading globa= l Internet communications, commerce and media company that offers a compreh= ensive branded network of services to more than 210 million individuals eac= h month worldwide. As the first online navigational guide to the Web, www.y= ahoo.com is the leading guide in terms of traffic, advertising, household a= nd business user reach. Yahoo! is the No. 1 Internet brand globally and rea= ches the largest audience worldwide. The company also provides online busin= ess and enterprise services designed to enhance the productivity and Web pr= esence of Yahoo!'s clients. These services include Corporate Yahoo!, a popu= lar customized enterprise portal solution; audio and video streaming; store= hosting and management; and Web site tools and services. The company's glo= bal Web network includes 24 World properties. Headquartered in Sunnyvale, C= alif., Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada= and the United States. Yahoo! and the Yahoo! logo are registered tradema= rks of Yahoo! Inc. All other names are trademarks and/or registered tradema= rks of their respective owners. CONTACT: Yahoo! Inc. = Joanna Stevens, 408/349-7855 joanna@yahoo-inc.com = or Fleishman-Hillard = Michelle Andersen, 415/356-1032 andersem@fleishman.com UR= L: http://www.businesswire.com Today's News On The Net - Busin= ess Wire's full file on the Internet with Hyperlinks to your home page. Co= pyright (C) 2001 Business Wire. All rights reserved. -0- KEYWORD: = CALIFORNIA INTERNATIONAL EUROPE ASIA PACIFIC CANADA INDUSTRY KEYWORD: = E-COMMERCE INTERNET SOURCE: = Yahoo! Inc. [IMAGE] ***IMPORTANT NOTICE AND = DISCLAIMER REGARDING THIS COURTESY EMAIL*** At your request, as a subscri= ber to our service, this email alert is being sent to you as a courtesy and= is for information purposes only. We are a financial news re-distributor. = We are not an investment advisory and do not purport to tell or suggest whi= ch companies you should monitor or which securities you should purchase or = sell. In addition to the information regarding the company you are monito= ring (the "Monitored Company"), this email contains advertisements describi= ng products, services or companies for which we receive fees from the adver= tising companies. In the case of Cybertrader, distribution of this advertis= ement forms a component of a content exchange agreement with RealTimeTrader= s.com, Inc. We reserve the right to sell all or part of these shares at any= time, either before, during or after the advertisement period. In additio= n, not withstanding our policy of prohibiting employees from buying or sell= ing securities of an advertising company for a period of 20 days following = dissemination of the advertisement, we may not be able to effectively monit= or our employees to ensure compliance with the same. Consequently, there ma= y be sales and/or purchases of such securities by our employees prior to, d= uring and immediately following the dissemination of the advertisement. 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