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=09[IMAGE]=09 =09[IMAGE]=09[IMAGE]=09 [IMAGE] [IMAGE] [IMAGE] [IMAGE] Upgrades [IMAGE] DownGrades= [IMAGE] Coverage Initiated [IMAGE] Coverage Reiterated [IMAGE] Stock Sp= lits [IMAGE] Buybacks [IMAGE] Dividends [IMAGE] Pos Pre-Announce [IMAGE= ] Neg Pre-Announce [IMAGE] Pos Surprises [IMAGE] Neg Surprises [IMAGE] E= arnings Revisions [IMAGE] IPO - Lockup Periods [IMAGE] IPO - Latest Prici= ng [IMAGE] IPO - Quite Periods [IMAGE] IPO - Postponements [IMAGE] IPO -= Withdrawals [IMAGE] IPO - Latest Filings [IMAGE] [IMAGE] [IMAGE] = [IMAGE] [IMAGE] Unsubscribe [IMAGE] Update my Membership / Profile [IM= AGE] Forgot Username / Password [IMAGE] Add / Edit Alerts [IMAGE] View = My Alerts [IMAGE] [IMAGE] [IMAGE] [IMAGE] [IMAGE] [IMAGE] [IMAGE] = [IMAGE] [IMAGE] =09 As requested, your News Alert for YHOO follows from E= quityAlert.com. J.D. Power and Associates and Yahoo! Inc. Report: Nearl= y Two-Thirds of Airline Travelers ``Already Comfortable'' With Flying Again= WESTPORT, Conn., Oct 23, 2001 (BUSINESS WIRE) -- Five weeks after Septem= ber 11, a day that involved the worst air catastrophes in the history of th= e United States, J.D. Power and Associates and Yahoo! Inc. (Nasdaq:YHOO) re= port today that nearly two-thirds of airline passengers are "already comfor= table" with flying again. Only 3 percent of flyers feel that they will "nev= er" be at ease with the air travel experience. The study was designed by = J.D. Power and Associates and was conducted with Yahoo! Inc., a leading glo= bal Internet communications, commerce and media company. More than 2,200 ad= ults were surveyed about recent air travel experiences and future air trave= l intent. "Nearly one in five air travelers are still 'undecided' about w= hether or not they will feel safe traveling on a commercial jet," said Mich= ael Taylor, director of travel services at J.D. Power and Associates. "But = these are positive numbers considering that this survey was conducted less = than five weeks after the September 11 disasters. This report illustrates t= he faith consumers have that air travel will once again be considered safe.= " However, 72 percent of flyers feel that air travel "has changed forever= ." The survey went on to ask respondents their perceptions about current sa= fety procedures on aircraft and in airports as well as possible security me= asures that could be implemented. An overwhelming 83 percent of flyers in= dicated that they did not mind a longer check-in process at airports, as lo= ng as it increased the safety and security of the traveler. More than one-h= alf of airline passengers are willing to pay "a security tax" on each ticke= t to provide increased security. "A lingering fear of air travel was the = most often cited reason for the public's reduced travel habits," said Taylo= r. "However, business travelers cited a slowing economy as another leading = reason for a slowdown in business travel. Leisure travelers listed 'wanting= to stay closer to home' as another important factor." Among current in-f= light security measures, respondents rated in-flight armed air marshals and= armor-reinforced cockpit doors as equally important. Arming cockpit crews = and a ban on silverware in the cabin were reported as much less helpful in = re-establishing consumer confidence in air travel. At the airport, a sear= ch of all carry-on luggage would inspire the most confidence in travelers i= n addition to existing security measures at airports. The presence of armed= law enforcement officers at the airport ranked a close second. The ban on = cutlery at airport restaurants is not perceived to be very helpful, accordi= ng to survey respondents. "To increase public confidence in safety at the= airport, travelers believe that new technologies could be applied quite ef= fectively," said Taylor. "High-technology X-ray and scanning, along with el= ectronic bomb-sniffing equipment, were cited most by respondents. These ite= ms were considered even more effective than Federal control of the airport = security process." This public opinion poll was conducted among random vi= sitors to Yahoo's Web site during the week of October 10. More than 1,300 r= espondents reported having air travel experiences within the past three mon= ths. Headquartered in Agoura Hills, Calif., J.D. Power and Associates is = a global marketing information services firm operating in key business sect= ors including market research, forecasting, consulting, training and custom= er satisfaction. The firm's quality and satisfaction measurements are based= on actual responses from millions of consumers annually. J.D. Power and As= sociates can be accessed through the Internet at www.jdpa.com. Media e-mail= contact: jessica.smith@jdpa.com, or michael.greywitt@jdpa.com. Yahoo! In= c. is a leading global Internet communications, commerce and media company = that offers a comprehensive branded network of services to more than 210 mi= llion individuals each month worldwide. Yahoo! is the No. 1 Internet brand = globally and reaches the largest audience worldwide. The company's global W= eb network includes 24 World properties. Yahoo! has offices in Europe, Asia= , Latin America, Australia, Canada and the United States, and is headquarte= red in Sunnyvale, Calif. This press release is provided for editorial use= only. No advertising or other promotional use can be made of the informati= on in this release or J.D. Power and Associates survey results without the = express prior written consent of J.D. Power and Associates. CONTACT: = J.D. Power and Associates Jessica Smith, 203/221-199= 8, Westport, Conn. Michael P. Greywitt, 818/707-9536, Ago= ura Hills, Calif. URL: http://www.businesswire.com Today's New= s On The Net - Business Wire's full file on the Internet with Hyperlinks to= your home page. Copyright (C) 2001 Business Wire. All rights reserved. = -0- KEYWORD: CALIFORNIA CONNECTICUT INTERNATIONAL AUSTRALIA CANA= DA INDUSTRY KEYWORD: ADVERTISING/MARKETING AIRLINES = TRANSPORTATION TRAVEL SOU= RCE: J.D. Power and = Associates [IMAGE] ***IMPORTANT NOTICE AND DISCLAIME= R REGARDING THIS COURTESY EMAIL*** At your request, as a subscriber to ou= r service, this email alert is being sent to you as a courtesy and is for i= nformation purposes only. We are a financial news re-distributor. We are no= t an investment advisory and do not purport to tell or suggest which compan= ies you should monitor or which securities you should purchase or sell. I= n addition to the information regarding the company you are monitoring (the= "Monitored Company"), this email contains advertisements describing produc= ts, services or companies for which we receive fees from the advertising co= mpanies. In the case of Cybertrader, distribution of this advertisement for= ms a component of a content exchange agreement with RealTimeTraders.com, In= c. We reserve the right to sell all or part of these shares at anytime, eit= her before, during or after the advertisement period. In addition, not wi= thstanding our policy of prohibiting employees from buying or selling secur= ities of an advertising company for a period of 20 days following dissemina= tion of the advertisement, we may not be able to effectively monitor our em= ployees to ensure compliance with the same. Consequently, there may be sale= s and/or purchases of such securities by our employees prior to, during and= immediately following the dissemination of the advertisement. 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