Your News Alert for YHOO

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[IMAGE] [IMAGE] =09 As requested, your News Alert for YHOO follows from E=
quityAlert.com. Yahoo! Messenger Launches ``IMVironments'' With Next Ge=
neration of Yahoo! Messenger Service; First Interactive, Multimedia Experie=
nce Delivered Within Yahoo! Messenger Window SUNNYVALE, Calif., Oct 22, 2=
001 (BUSINESS WIRE) -- Yahoo! Inc. (Nasdaq:YHOO) -- Best-of-Breed Market=
ing Partners Including Dilbert, Garbage, Nintendo of America Inc., =
PEANUTS, and Sanrio Sign On for First Instant Messaging Viral Marke=
ting Tool -- Yahoo! Messenger Users Send 5.5 Billion Messages in Septe=
mber Yahoo! Inc. (Nasdaq:YHOO), a leading global communications, commerce =
and media company, today announced the next generation of its popular Yahoo=
!(R) Messenger (http://messenger.yahoo.com) service now enhanced with IMVir=
onments(TM), a patent-pending technology that makes real-time communication=
s even more personalized and expressive. Yahoo! Messenger IMVironments --=
"instant messaging environments" -- are interactive, themed backgrounds fo=
r Yahoo! Messenger conversations that appear directly in the instant messag=
ing (IM) window and are shared virally among friends. IM is no longer restr=
icted to just text and video, and with the latest version of Yahoo! Messeng=
er, the instant messaging screen is being used in revolutionary new ways. B=
y sending an IMVironment, friends can now select and share unique images an=
d animated graphics, as well as video and music clips that appear directly =
on the IM screen without having to launch a new window or link to another s=
ite. IMVironments with music themes, such as the band Garbage's, let fans c=
onnect with their favorite bands by sharing and listening to the latest sin=
gle, viewing a photomontage of an artist, watching the newest video and eve=
n purchasing CDs. Plus, people can play interactive games directly through =
IMVironments by selecting Yahoo! Fighter, an interactive game played and vi=
ewed by friends in real-time while simultaneously having a text conversatio=
n. "With the introduction of IMVironments, we are the first to offer a tr=
uly interactive instant messaging experience, and have created an innovativ=
e new way to use Yahoo! Messenger as a complete viral marketing solution," =
said Lisa Pollock, director of messaging products at Yahoo!. "IMVironments =
offer our users a level of personalization that is not available through an=
y other instant messaging service, and at the same time, provides a new mea=
ns for companies to reach their target audience." All On-Board: Best-of-B=
reed Marketing Partners Sign On Top flight marketing partners including Ch=
@tAbles, Dilbert(TM), Garbage, Nintendo of America Inc., PEANUTS(TM), and S=
anrio have signed on with Yahoo! Messenger IMVironments to reach Yahoo!'s l=
arge and rapidly growing instant messaging audience through the industry's =
first interactive, viral marketing tool. By collaborating with each company=
to customize their Yahoo! Messenger IMVironment with relevant marketing th=
emes, first-ever interactive peer-entertainment tools, innovative multimedi=
a effects, and unique layout designs, Yahoo! continues to be the Internet's=
partner of choice for creating essential marketing solutions. "The Sanri=
o experience is all about friends communicating with friends. Instant messa=
ging is just that, empowering them to stay in touch and share a frequent 'h=
ello,'" said Bill Hensley, Sanrio marketing director. "As a featured Yahoo!=
Messenger IMVironment, Hello Kitty adds her special charm to this new vira=
l technology, helping friends speak from the heart. The Yahoo!-Sanrio marke=
ting partnership is extremely beneficial to our business by delivering our =
characters and brands directly to our target audience." The Background on=
IMVironments From blowing a cyber kiss to having a virtual snowball fight=
, users can pick from several fun, unique and interactive IMVironments incl=
uding: Ch@tAbles -- This IMVironment goes Hollywood, as humorous cele=
brity sayings accompany dozens of animated emoticons. People can also s=
hare music clips, video celebrity interviews and movie trailers all wit=
hin the window of this IMVironment. Garbage -- While watching and shari=
ng an exclusive photomontage of the band Garbage, people can now listen=
to Garbage's newest single, "Androgyny," directly from the Yahoo! Mess=
enger window. Fans can also link directly to Yahoo! Music (http://m=
usic.yahoo.com) through this IMVironment to buy Garbage's newest CD. =
Last Shot -- People can now see their conversations unfold panel by p=
anel as each instant message conversation creates a new scene from this=
popular comic series. Nintendo Screenshots of the upcoming game, Super=
Smash Bros. Melee, can be previewed and sent through this IMVironment.=
Gaming fans can also become any of Nintendo's 13 most popular characte=
rs including Mario and Pikachu when instant messaging their friends. =
PEANUTS -- While an animated Woodstock flutters across the Yahoo! Mes=
senger window, people can now see Snoopy type along with their friends =
as messages are being composed. Sanrio -- Sanrio enthusiasts can invite=
Hello Kitty(R) to brighten their Yahoo! Messenger window, and replace =
the classic Yahoo! Messenger emoticons with exclusive Hello Kitty, Thom=
as the Bear, Joey the Mouse, and Fifi the Sheep characters. Yahoo! =
Fighter -- Friends suddenly become "players" when battling one another =
in this Yahoo! Fighter IMVironment, bringing interactive gaming to the =
Yahoo! Messenger window. Other fun IMVironments include romantic falling h=
earts, a Zen-like fish tank, a winter wonderland, and a patriotic tribute t=
o the American flag that allows users to donate to the American Red Cross a=
nd/or Salvation Army directly from the Yahoo! Messenger window. Every month=
, Yahoo! Messenger will introduce new IMVironments for its millions of user=
s to enjoy and share with their friends. More New Features The Yahoo! Ma=
gic Crystal Ball -- Yahoo! Messenger has created the first-ever graphic=
al instant messaging "bot" for users to seek answers to any questions t=
hey dare to ask. People can simply add "magiccrystalball" to their Frie=
nds List to begin the adventure. New Emoticons -- Yahoo! Messenger now =
has four new emoticons to tell friends when they want their friends to =
be quiet, when they are fed up, when they're feeling ill, or when they =
are just clowning around. Yahoo! Insider -- With all the new featur=
es available on Yahoo! Messenger and the Yahoo! network, people now hav=
e an easy way to get the latest scoop on their favorite Yahoo! services=
. Typing Notification -- Now people can see when their friends are =
typing a message to them. The typing notification will appear in the st=
atus bar at the bottom of the instant message window. Get the Message? Mor=
e Messages Sent Than Ever! Yahoo! Messenger continues to be a clear leader=
in the instant messaging industry with users sending 5.5 billion messages =
in September 2001/a, increasing 115 percent over the past year. According t=
o the latest data released by Media Metrix Inc., Yahoo! Messenger is the fa=
stest growing instant messaging service, increasing 43 percent in total usa=
ge minutes over the past six months./b Additionally, Yahoo! Messenger is th=
e only instant messaging service where time spent per user has grown over t=
he past six months, up 22 percent, while MSN and AIM have declined (-14 per=
cent and -8 percent respectively)./c Also known as "stickiness," time spent=
per user is a key indicator of actual usage for messenger applications, as=
opposed to the unique user metric that may be skewed by the number of pre-=
loaded instant messenger applications on a desktop. "We are keenly focuse=
d on our users' needs, and will continue to introduce even more innovative =
features that add real value to people's Yahoo! Messenger experience by lev=
eraging our creative spirit, technological expertise, and deep understandin=
g of online communications," added Pollock. "In spite of the distribution a=
nd bundling strategies we have seen as part of the so-called 'IM Wars,' we =
are confident that people will continue to use the instant messaging servic=
e they know and trust -- and people trust Yahoo!." About Yahoo! Messenger=
Yahoo! Messenger is one of the most popular instant messaging, informatio=
n, communications, and notification services on the Internet. Yahoo! Messen=
ger lets people send free instant text and voice messages, as well as make =
affordable PC-to-phone calls anywhere in the world. Yahoo! Messenger was th=
e first IM provider to offer Webcam functionality. It is fully integrated w=
ith Yahoo!'s suite of communications services to provide up-to-the-minute a=
lerts on stocks and sports scores, notification of important meetings on Ya=
hoo! Calendar, access to Yahoo! Chat rooms, Yahoo! Games and much more. Yah=
oo! Messenger is accessible from your personal computer and through wireles=
s devices such as Palm Pilots, WinCE devices, mobile phones and pagers. A=
bout Yahoo! Yahoo! Inc. is a leading global Internet communications, comme=
rce and media company that offers a comprehensive branded network of servic=
es to more than 210 million individuals each month worldwide. As the first =
online navigational guide to the Web, www.yahoo.com is the leading guide in=
terms of traffic, advertising, household and business user reach. Yahoo! i=
s the No. 1 Internet brand globally and reaches the largest audience worldw=
ide. The company also provides online business and enterprise services desi=
gned to enhance the productivity and Web presence of Yahoo!'s clients. Thes=
e services include Corporate Yahoo!, a popular customized enterprise portal=
solution; audio and video streaming; store hosting and management; and Web=
site tools and services. The company's global Web network includes 24 Worl=
d properties. Headquartered in Sunnyvale, Calif., Yahoo! has offices in Eur=
ope, Asia, Latin America, Australia, Canada and the United States. Note t=
o Editors: Yahoo!, Corporate Yahoo!, and the Yahoo! logos are trademarks an=
d/or registered trademarks of Yahoo! Inc. All other names are trademarks an=
d/or registered trademarks of their respective owners. /a Yahoo! Internal=
Data, instant messages sent in the month of September 2001. /b Media Met=
rix Inc., August 2001, Digital Media Applications and Services Report. Tota=
l usage minutes, defined by the number of monthly users multiplied by time =
spent per user. /c Media Metrix Inc., August 2001, Digital Media Applicat=
ions and Services Report. Note: A Photo is available at URL: http://www.b=
usinesswire.com/cgi-bin/photo.cgi?pw.102201/bb1 CONTACT: Yahoo! =
Inc., Sunnyvale Mary Osako, 408/349-6255 =
mosako@yahoo-inc.com or Fleishman-Hil=
lard Melinda McRae, 916/492-5331 mcraem=
@fleishman.com URL: http://www.businesswire.com Today's News O=
n The Net - Business Wire's full file on the Internet with Hyperlinks to yo=
ur home page. Copyright (C) 2001 Business Wire. All rights reserved. -0-=
KEYWORD: CALIFORNIA AUSTRALIA INTERNATIONAL EUROPE ASIA PACIFIC=
INDUSTRY KEYWORD: PHOTO PHOTOWIRE CONS=
UMER/HOUSEHOLD ENTERTAINMENT ELECTRONIC=
GAMES/MULTIMEDIA INTERNET =
SOFTWARE PRODUCT SOURCE: =
Yahoo! Inc. PHOTO: =
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