Enron Mail

From:morning19@alerts.equityalert.com
To:alewis@ect.enron.com
Subject:Your News Alert for YHOO
Cc:
Bcc:
Date:Mon, 19 Nov 2001 05:46:12 -0800 (PST)


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GE] [IMAGE] [IMAGE] [IMAGE] =09 As requested, your News Alert for YHOO =
follows from EquityAlert.com. Zingy to Serve Up Ringtones and Other Mo=
bile Phone 'Stuff' for Pepsistuff.com Promotion=1DZingy Teams With Pepsi an=
d Yahoo! to Provide Wireless Entertainment Content For Successful Online Pr=
omotion NEW YORK, Nov 19, 2001 /PRNewswire via COMTEX/ -- Zingy, a wirele=
ss entertainment portal geared to teens and young adults, today announced t=
hat it will provide ringtones and logos for mobile phones as part of the su=
ccessful Pepsistuff.com promotion now underway. Zingy will distribute dozen=
s of specially created ringtones and logos, including songs by Britney Spea=
rs, at Pepsistuff.com and Dewstuff.com until the promotion ends, January 31=
, 2002. Players can purchase any of the 1.2 billion 20-ounce and 1-liter =
bottles and/or fountain cups of Pepsi, Diet Pepsi, Pepsi ONE, Mountain Dew,=
Wild Cherry Pepsi, Mug Root Beer and Orange Slice with a special "Pepsistu=
ff.com, powered by Yahoo!" logo on the cap. They then log onto Pepsistuff.c=
om or Dewstuff.com, set up a Yahoo! account and enter the unique 10-digit a=
lphanumeric code found on the cap. Pepsistuff.com will tell you what each c=
ode is worth or award merchandise instantly. Players can redeem points for =
ringtones, logos, or other forms of digital music, digital awards or online=
retailer discounts. "Mobile phones are increasingly becoming a way for u=
s to showcase our own unique personalities," said Zingy founder and CEO Fab=
rice Grinda. "One-of-a- kind ringtones and logos will make a pitch-perfect =
addition to the big name merchandise available at Pepsistuff.com." "Zingy=
's youth-oriented mobile content and delivery method hits the Pepsistuff.co=
m target dead on," said Frances Britchford, vp of innovation at Pepsi-Cola =
North America. "This is a huge promotion that harnesses the online world an=
d fully engages teenagers." About Pepsi Headquartered in Purchase, N.Y.=
, Pepsi-Cola North America (http://www.pepsi.com ) is the beverage division=
of PepsiCo, Inc. (www.pepsico.com ) in the United States and Canada. Its b=
rands in the U.S. include Pepsi, Diet Pepsi, Pepsi ONE, Pepsi Twist, Mounta=
in Dew, Mountain Dew Code Red, Mug, Sierra Mist, Slice, Wild Cherry Pepsi, =
Aquafina, FruitWorks and SoBe. The company also makes and markets North Ame=
rica's No. 1 ready-to-drink iced teas and coffees, respectively, via joint =
ventures with Lipton and Starbucks. About Yahoo! Yahoo! Inc. is a leadi=
ng global Internet communications, commerce and media company that offers a=
comprehensive branded network of services to more than 200 million individ=
uals each month worldwide. As the first online navigational guide to the We=
b, www.yahoo.com is the leading guide in terms of traffic, advertising, hou=
sehold and business user reach. Yahoo! is the No. 1 Internet brand globally=
and reaches the largest audience worldwide. The company also provides onli=
ne business and enterprise services designed to enhance the productivity an=
d Web presence of Yahoo!'s clients. These services include Corporate Yahoo!=
, a popular customized enterprise portal solution; audio and video streamin=
g; store hosting and management; and Web site tools and services. The compa=
ny's global Web network includes 24 World properties. Headquartered in Sunn=
yvale, Calif., Yahoo! has offices in Europe, Asia, Latin America, Australia=
, Canada and the United States. About Zingy New York-based Zingy is the=
first comprehensive wireless entertainment portal in the U.S. geared to th=
e unique wireless personalization, communication and entertainment needs of=
teens and young adults. Wireless entertainment -- a billion dollar busines=
s in Europe and Asia -- is just taking off in the U.S., as teens and young =
adults become an increasing part of the domestic wireless market. Zingy.com=
features thousands of downloadable ringtones and logos and allows users to=
send text messages to virtually any wireless phone. For more information, =
see www.zingy.com . MAKE YOUR OPINION COUNT - Click Here =
http://tbutton.prnewswire.com/prn/11690X64987895 SOURCE Zingy CONTACT: =
Brian Oberkirch, brian@trumpetadvertising.com , or Amanda =
Aldridge, amanda@trumpetadvertising.com , both of Trumpet, +1-504-=
525-4600, for Zingy; or Nissa Anklesaria of Yahoo! Inc., =
+1-408-349-7738, or nissa@yahoo-inc.com , or Dave DeCecco=
of PepsiCo, Inc., +1-914-253-2655, or david.dececco@peps=
i.com URL: http://www.pepsi.com http://www.prnewswire.com Co=
pyright (C) 2001 PR Newswire. All rights reserved. -0- KEYWORD: =
New York California INDUSTRY KEYWORD: TLS =
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