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As requested, your News Alert for YHOO follows from EquityAlert.com. To edit/discontinue your alerts please refer to end of message. PLEASE REVIEW THE NOTICE AND DISCLAIMER BELOW ================================================================ =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- =-=-=-=-=-=-=-==-=-=-=-= Paid Advertisement -=-=-=-=-=-=-=-=-=-= =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Natural gas prices double the national average! Micron Enviro Systems, Inc. (OTC BB: MSEV) is advantageously positioned to benefit from the California energy crisis. Click here now to find out why: http://205.210.134.51/a1.asp?ID=1611aa AOL USERS: copy & paste the link above into your browser. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Yahoo! Internet Life Magazine Continues to Score Great Demos Reports 2001 MRI Spring Study NEW YORK, May 31, 2001 (BUSINESS WIRE) -- Yahoo! Internet Life - the largest consumer lifestyle magazine covering the Internet, with 5.3 million monthly readers - continues to report stellar demographics according to the 2001 MRI Spring Study, released May 21. The Study reveals that the median household income for Yahoo! Internet Life readers is now $62,757, a $7,000 increase from the 2000 MRI Spring Study. The median age for Yahoo! Internet Life readers is 34 years old, with the college educated audience rising to 74%. Their attraction as a target audience is also evidenced by the fact that 30% are employed in professional or managerial positions. In addition to the increase in household income, readers' individual earned income also rose by 14% from the 2000 Spring Study results. "These MRI figures clearly show the power and influence of Yahoo! Internet Life readers," said Diane Silberstein, publisher of the Ziff Davis Media publication. Yahoo! Internet Life leads in every Internet usage category measured by the 2001 MRI Spring Study. Comparing this year's results to those attained by Yahoo! Internet Life in the 2000 MRI Spring Study, the 2001 Study reveals: - 36% more of Yahoo! Internet Life readers are shopping online for personal items. - 47% more of Yahoo! Internet Life readers are using the Internet for business purchases. Yahoo! Internet Life excels in other online categories including travel planning as well as researching real estate, automotive sales, and employment options. The magazine ranks among the top ten for: - Using the Internet daily - Any Internet access - Listening to the radio online About Yahoo! Internet Life Yahoo! Internet Life (www.yil.com) is the world's largest consumer lifestyle magazine covering the Internet. The Ziff Davis Media publication has a licensing and promotion agreement with Yahoo, Inc. but remains an editorially independent magazine. It is not owned by Yahoo, Inc. CONTACT: Yahoo! Internet Life, New York Diane Stefani, 212/503-4773 Diane_Stefani@ziffdavis.com or Evan J. Schapiro, 212/503-4772 Evan_Schapiro@ziffdavis.com URL: http://www.businesswire.com Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. Copyright (C) 2001 Business Wire. All rights reserved. -0- KEYWORD: NEW YORK INDUSTRY KEYWORD: ADVERTISING/MARKETING E-COMMERCE INTERNET PUBLISHING ****************** TO EDIT YOUR EQUITY ALERTS ******************** To unsubscribe or edit your alerts, visit http://www.equityalert.com/alerts.asp?uid=alewis34&;xid=40352 ****************************************************************** ***IMPORTANT NOTICE AND DISCLAIMER REGARDING THIS COURTESY EMAIL** At your request, as a subscriber to our service, this email alert is being sent to you as a courtesy and is for information purposes only. We are a financial news re-distributor. We are not an investment advisory and do not purport to tell or suggest which companies you should monitor or which securities you should purchase or sell. 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