Enron Mail

From:alerts@alerts.equityalert.com
To:alewis@ect.enron.com
Subject:Your News Alert for YHOO
Cc:
Bcc:
Date:Mon, 4 Jun 2001 04:03:40 -0700 (PDT)


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=09 As requested, your News Alert for YHOO follows from EquityAlert.com. =
Consumer Reports and Yahoo! Sign Premium Content Distribution Agreement=
=1DYahoo! Shopping Unveils Pay-Per-View Product Ratings and Free Buying Gui=
des from Consumer Reports(R) Consumer Reports Auto Buying Guides Available =
for Free at Yahoo! Autos SUNNYVALE, Calif., Jun 4, 2001 (BUSINESS WIRE) -=
- Yahoo! Inc. (Nasdaq:YHOO), a leading enabler of Web transactions, and Con=
sumers Union, publisher of Consumer Reports(R) magazine and ConsumerReports=
.org, today announced a premium content distribution agreement to distribut=
e Consumer Reports(R) unbiased and objective product ratings and buying gui=
des on the Yahoo! network. As part of the agreement, Yahoo! has integrated =
free buying guides and premium pay-per-view product ratings from Consumer R=
eports into Yahoo!(R) Shopping (http://shopping.yahoo.com). Additionally, Y=
ahoo! has integrated free Consumer Reports auto buying guides into Yahoo! A=
utos (http://autos.yahoo.com), marking the first time this content is avail=
able outside ConsumerReports.org. Yahoo! also will work with Consumer Repor=
ts (www.ConsumerReports.org) to integrate buying guides into other relevant=
areas of the Yahoo! network. Under the terms of the agreement, Yahoo! will=
receive an undisclosed share of revenue from sales of pay-per-view content=
on its site. "Our research shows that consumers demand trusted informati=
on and resources to help them make well-informed buying decisions," said Ro=
b Solomon, vice president and general manager of Yahoo! Shopping. "Consumer=
Reports has established itself as one of the most popular and trusted fee-=
based sites on the Web, and we are happy to offer their content to our larg=
e audience of shoppers." Available today, shoppers can view free Consumer=
Reports buying guides on both Yahoo! Shopping and Yahoo! Autos. The free g=
uides contain general summaries of product categories, buying advice and in=
formation including product trends. Consumers also have the option to buy p=
ay-per-view product reports for only $2.95 per report, which includes acces=
s to the report for 30 days on Yahoo! Shopping. Each pay-per-view report pr=
ovides in-depth buying advice, performance ratings and information about ke=
y features and brand reliability on all the rated products in a category, s=
imilar to the information in Consumer Reports magazine. During the 30-day p=
eriod, users will have access to dynamic information as it is updated by Co=
nsumer Reports. Consumers can conveniently purchase these premium reports u=
sing Yahoo! Wallet, the most widely accepted wallet on the Web. "This bus=
iness relationship with Yahoo! enables Consumer Reports to reach one of the=
largest purchasing audiences on the Web," said John Sateja, vice president=
of New Media at Consumers Union. "This relationship also gives Consumer Re=
ports the ability to extend our brand online, and develop new relationships=
with consumers in addition to the more than 560,000 online subscribers we =
currently serve at our Web site -- ConsumerReports.org." Making Better Bu=
ying Decisions Consumer Reports has the most comprehensive auto-test progr=
am of any consumer publication in the United States. Unlike other publicati=
ons and Web sites, the magazine buys all the cars, trucks, and SUVs that it=
tests in the retail market and typically evaluates the vehicles for severa=
l months. Experienced auto engineers conduct 46 individual tests, ranging f=
rom emergency handling, acceleration, and braking, to fuel economy and bump=
er-impact tests. Yahoo! Autos users can access Consumer Reports content on =
the best new and used cars of 2001, as well as reports on which used cars a=
re the safest, how to inspect a used car and warranty comparison informatio=
n. Yahoo! Autos will continue to expand current offerings to include Consum=
er Reports pay-per-view content in the near future. Yahoo! Shopping has i=
ntegrated links to Consumer Reports content within relevant areas of the si=
te, so consumers can easily access guides and reports on products as they s=
hop. In addition, Yahoo! has created a centralized location where shoppers =
can peruse buying guides and premium product reports by category (http://sh=
opping.yahoo.com/consumerreports). The addition of Consumer Reports content=
complements Yahoo! Shopping's existing features and programs designed to h=
elp consumers make better-informed purchases online. About Consumer Repor=
ts Consumer Reports provides consumers with an independent, impartial sour=
ce of product and service ratings and recommendations, based on its unique,=
expert lab testing and survey research. All visitors to the ConsumerReport=
s.org Web site have access, at no cost, to helpful advice, safety alerts, r=
ecalls, an auto-information hub, and much more. Site subscribers receive pr=
oduct and service ratings and recommendations, unlimited access to the late=
st issue of Consumer Reports, more than four years of archived reports, exc=
lusive product reliability data, e-Ratings of online shopping sites, messag=
e boards and more. ConsumerReports.org is the largest paid magazine subscri=
ption site on the Web, with more than 560,000 paid subscribers (as of May 2=
001). Subscriptions to Consumer Reports printed magazine and other informat=
ion products are available through the ConsumerReports.org Web store. Con=
sumer Reports magazine and ConsumerReports.org are published by Consumers U=
nion, an independent, nonprofit testing and information-gathering organizat=
ion, serving only the consumer. They are a comprehensive source of unbiased=
advice about products and services, personal finance, health, nutrition, a=
nd other consumer concerns. Since 1936, Consumers Union's mission has been =
to test products, inform the public, and protect consumers. About Yahoo! =
Yahoo! Inc. is a leading global Internet communications, commerce and medi=
a company that offers a comprehensive branded network of services to more t=
han 192 million individuals each month worldwide. As the first online navig=
ational guide to the Web, www.yahoo.com is the leading guide in terms of tr=
affic, advertising, household and business user reach. Yahoo! is the No. 1 =
Internet brand globally and reaches the largest audience worldwide. The com=
pany also provides online business and enterprise services designed to enha=
nce the productivity and Web presence of Yahoo!'s clients. These services i=
nclude Corporate Yahoo!, a popular customized enterprise portal solution; a=
udio and video streaming; store hosting and management; and Web site tools =
and services. The company's global Web network includes 24 World properties=
. Yahoo! has offices in Europe, Asia, Latin America, Canada and the United =
States, and is headquartered in Sunnyvale, Calif. Yahoo!, and the Yahoo! =
logo are trademarks and/or registered trademarks of Yahoo! Inc. All other n=
ames are trademarks and/or registered trademarks of their respective owners=
. Consumer Reports(R) is published by Consumers Union, an independent, no=
nprofit testing and information-gathering organization, serving only the co=
nsumer. We are a comprehensive source of unbiased advice about products and=
services, personal finance, health, nutrition, and other consumer concerns=
. Since 1936, our mission has been to test products, inform the public, and=
protect consumers. CONTACT: Yahoo! Nicole Ken=
nedy, 408/349-7034 nicolek@yahoo-inc.com =
or Yahoo! Shopping Dan Visnick, 408/=
349-5420 dvisnick@yahoo-inc.com or =
Fleishman-Hillard for Yahoo! Shannon Clou=
ston, 415/348-2619 cloutsos@fleishman.com =
or Middleberg Euro RSCG for ConsumerReports.org =
John McCartney, 212/699-2547 john@middleb=
erg.com or Consumers Union =
Gene Lomoriello, 914/378-2417 lomoge@consumer.org U=
RL: http://www.businesswire.com Today's News On The Net - Busi=
ness Wire's full file on the Internet with Hyperlinks to your home page. C=
opyright (C) 2001 Business Wire. All rights reserved. -0- KEYWORD: =
CALIFORNIA INDUSTRY KEYWORD: RETAIL INTERNET =
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