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Fast Company's Fast Take newsletter
May 30, 2001 "You can't control your brand. It's like a kid. You can raise it, but in the end, it will do what it wishes. Brands need strong and loving parents." -- Scott Bedbury, founder and CEO, Brandstream http://trax.fastcompany.com/ft?firstquote052901 CONTENTS: * New on Fastcompany.com: RealTime Roundup * June Issue: What's on Your Agenda? * Company Spotlight: A - Z Fast Companies ************************************************ ADVERTISEMENT Plot and win the journey of a lifetime from Nautica's LATITUDE LONGITUDE Fragrance. Sail into paradise. Discover exotic Morocco. Kayak with killer whales. Where will your journey take you? Discover and win your perfect adventure now at: http://trax.fastcompany.com/ft?nautica052901 ************************************************ NEW ON FASTCOMPANY.COM: RealTime Roundup Steal These Ideas! | by Anni Layne and Linda Tischler Fast Company's just-completed RealTime Philadelphia generated a remarkable collection of ideas, tools, and advice. Here are 25 of the event's smartest insights. Read them, debate them, and pass them along. http://trax.fastcompany.com/ft?philly25052901 Great Expectations, Failed Promises | by Anni Layne and Linda Tischler Why do so many customers feel betrayed today? Our RealTime panel of experts considers this question and offers advice for keeping the Net's promise to your customers. http://trax.fastcompany.com/ft?phillypanel052901 Declarations of Resilience | by Anni Layne and Linda Tischler Tough times call for real leadership. Here, models and mentors from RealTime Philadelphia share strategies for navigating this downturn and for pulling ahead of the fleet when victory matters most. http://trax.fastcompany.com/ft?resilience052901 Did you miss RealTime Philadelphia? Don't worry! You can hear sessions from Kevin Roberts, Michael Saylor, John Ellis, and others. Learn new ideas and useful techniques about competition and strategy, growth and innovation, customer service and e-commerce. See the entire collection and buy online at: http://trax.fastcompany.com/ft?store052901 For all-new Web-exclusive content, go to: http://trax.fastcompany.com/ft?home052901 ************************************************ JUNE ISSUE: What's on Your Agenda? Confusing times demand both clear thinking and focused execution. We asked 10 senior executives and thinkers to explain the most crucial item on their strategic agenda. http://trax.fastcompany.com/ft?one052901 ************************************************ COMPANY SPOTLIGHT: A - Z Fast Companies Each week, fastcompany.com highlights one of the designated fast companies from our A - Z database. Read articles and insider comments, and search jobs at one of more than 2,000 companies on the list. This week, the spotlight shines on Ford Motor Co. As Ford braces for yet another lashing by the media, customers, and Firestone tires, we ask, "How many puncture wounds can one company survive?" An Employee Says: "We affectionately refer to Ford Motor Co. as 'an aircraft carrier on valium.'" Essential Reading: Grassroots Leadership http://trax.fastcompany.com/ft?fordread052901 Job Opening: Product-Development Professionals http://trax.fastcompany.com/ft?fordjob052901 For a complete Fast Company profile of Ford, visit: http://trax.fastcompany.com/ft?fordall052901 ************************************************ PARTNERSHIP PC EXPO, the event that gives you forward-thinking information on IT and business trends, is now part of a content-rich, dynamic event called Technology Exchange Week (TECHXNY). TECHXNY is still your once-a-year, must-attend event for the latest trends -- with more to offer than ever before! Dates are June 25 - 28, 2001 (exhibits are open June 26 - 28, 2001). To register or to attend, use code DMPJ at: http://trax.fastcompany.com/ft?pcexpo052901 ************************************************ VENT Tell us what you think of Fast Take. Email your feedback to Cecilia Rothenberger at: mailto:crothenberger@fastcompany.com?subject=vent_FastTake ************************************************ JOIN THE MOVEMENT Take advantage of Fast Company's special magazine offer for Web readers. Visit http://www.fastcompany.com/x/, fill out the form, and receive your first issue risk-free. ************************************************ FAST TAKE HELP You are currently subscribed to Fast Take as: monique.sanchez@enron.com To unsubscribe or change your email address: http://www.fastcompany.com/newsletter/index.htm?email=monique.sanchez@enron.com To receive help regarding Fast Take: mailto:webmaster@fastcompany.com?subject=FastTake Fast Company customer service: http://www.fastcompany.com/help/email.html Copyright ? 2001 Gruner + Jahr USA Publishing. All rights reserved.
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