I am following up on a confidential manuscript I sent you a few days ago of "Digital Storm - Fresh business strategies from the Electronic Marketplace". Is is a book about B2B E-Commerce and E-Markets after the hype. It will be distributed by Wiley this summer as an A+ title (lead category) and Hasso Plattner, CEO of SAP wrote the preface.
Enron is featured as the most successful marketplace to date with a bright future.
I was wondering, whether you would like to include a testimonial for the book. It would certainly also be good marketing for Enron's entry into new marketplaces. For your convenience I include a potential quote:
Running the world's largest electronic marketplace, we embrace the opportunities and challenges of B2B E-Commerce. In 'Digital Storm' Philipp Gerbert and his colleagues give a powerful analysis of what has been learnt and invaluable insights for future strategies in this area.
(you can of course write what you want; more ideas are in the attachment, which also contains additional information).
I apologize that this is a bit urgent - the deadline is Friday this week May 18th).
I very much hope that you enjoy the manuscript. Perhaps you would be interested to further discuss the ideas.
Best regards, Phil Gerbert
PS: Due to the urgency I used your e-mail from our McKinsey alumni directory. PhG
New address and phone number:
Phil A. Gerbert
The McKenna Group
2350 W. El Camino Real, Ste. 200
Mountain View, CA 94040, USA
phone direct: (1-650) 919-4477
cell phone: (1-650) 814 3914
phone assistant: (1-650) 919-4520 (Dinh Tran)
fax: (1-650) 494 - 8660
- Jeff Skilling.doc