Enron Mail

Subject:The Great Portal Payoff
Date:Mon, 14 May 2001 15:14:00 -0700 (PDT)

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Dear Mr Jeffrey K Skilling:

With click-through rates plunging all over the World Wide Web, conventional wisdom says that Internet portals no longer have a legitimate place in consumer marketing plans.

An exclusive analysis by Booz-Allen & Hamilton, however, paints an entirely different picture. True...the role of portals has changed, but the change has made them even more potent than before. Instead of mere gateways, portals are centers of content and commerce that draw audiences in the same way that large-circulation magazines and successful TV networks do.

Major changes are taking place in terms of banner advertising, search engine use, per-click pricing, and the way business is done on the Internet. But the truly amazing aspect of all this is that portals are still changing. First they were gateways, now they are destinations...what will the next phase be? And what will it mean to you?

To find the answers to those questions, I suggest that you carefully read "The Great Portal Payoff" by Horacio D. Rozanski and Gerry Bollman in the upcoming issue of strategy+business.

When you do, you will see why strategy+business is so eagerly awaited by the select group of influential senior executives to whom we regularly send complimentary issues.

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I look forward to hearing from you soon.


Will Lippincott
mailto:lippinicott_will@strategy-business.com 182487-NRQMay02-10